In this episode of Talk Commerce, Brent Peterson interviews Justin Aronstein, Chief Product Officer at Mobile1st. They discuss the importance of revenue per visitor in e-commerce, the role of friction in the shopping experience, and key metrics for success. Justin shares insights on the future of AI in e-commerce, the necessity of mobile-first design, and practical advice for preparing for the holiday sales season. The conversation emphasizes understanding customer needs and creating a seamless shopping experience.

• Mobile1st focuses on increasing revenue per visitor.
• Friction in the shopping experience can be beneficial if used correctly.
• Conversion rates are not the most important metric; revenue per visitor is key.
• Understanding customer emotions is crucial for driving sales.
• AI is becoming increasingly important in e-commerce, but traditional channels still matter.
• Designing for mobile is essential as most traffic comes from mobile devices.
• Product detail pages should address customer concerns and build trust.
• Hard abandonment campaigns can help recover lost sales.
• E-commerce directors face unique challenges that require tailored solutions.
• Having fun at work is essential for job satisfaction.

Chapters

00:00
Introduction to Justin Aronstein

02:13
Mobile First: Revolutionizing E-commerce

04:42
Understanding User Insights and Emotional Connection

10:38
Key Metrics for E-commerce Success

12:45
The Future of AI in E-commerce

16:27
Designing for Mobile: The Ongoing Challenge

21:43
Preparing for Black Friday: Essential Tips

24:34
Introduction to Personal Freedom

24:35
The Power of Choice