This conversation with Paul Avins is a remarkable look at what reinvention truly means when life hands you challenge after challenge.

Paul is one of the UK’s most sought after scale up strategists and business coaches, known for helping founders grow multi million pound companies with practical, battle tested insight. Across more than 20 years, he has supported over 1000 clients to break the one million mark, with many scaling far beyond, and has built and sold several companies himself.

Alongside this impressive track record sits a deeply personal story of adoption, dyslexia, identity shifts and a near death experience that changed him completely.

Paul speaks with honesty, humour and emotional depth about the moments that shaped him and the shift from ego led ambition to service and contribution. His reflections on patience, seasons of growth and the courage to rebuild are powerful for anyone navigating change.

This episode will stay with you long after you finish listening.

Highlights:

(01:46) How adoption shaped his earliest sense of identity

(04:58) Growing up dyslexic and the search for self worth

(09:32) The university moment that sparked a major life pivot

(14:20) Reinvention as a slow burn, not just a dramatic event

(24:35) The heart attack that became a defining rebirth

(28:40) Paul 1.0 to Paul 2.0, shifting from ego to contribution

Connect with Paul:

www.paulavins.com

www.scaleupcoaching.com

Connect with Lucy:

Website - https://bookmagic.ai

TikTok - @lucymccarra

Instagram/Threads - @lucymccarraher

LinkedIn – https://www.linkedin.com/in/lucymccarraher/

YouTube - https://www.youtube.com/@lucymccarraherauthor

Facebook – https://www.facebook.com/LucyMcCarraher/