In this episode, Erin Madeley sits down with Perth photographer and educator Tanita Seton who shares how she built a people-first creative business and why she’s leaning into smartphone photography.

After returning to study at TAFE and earning her Advanced Diploma, Tanita has built a career capturing women in business and wellness retreats — before following her gut into teaching photography, especially smartphone skills. She shares what it’s really like to shoot branding sessions versus retreats (think “silent ninja”), how COVID derailed travel and nudged her towards workshops and online delivery, and the milestones that kept her going.

Expect candid lessons on resilience and mental health in business, selling through relationships, tuning out the noise, and practical tips like showing your face in your marketing and asking for better testimonials. Plus, Tanita’s dream collab (smartphone photo travel tours, anyone?) and a Creative Spotlight to wrap things up.

Connect with our guest! Find Tanita Seton: Website: https://www.tanitasetonphotography.com.au/ Instagram: @tanita_seton_photography Facebook: @tanitasetonphotography

Creative Business Spotlight: Spaniels & Co. You can find them on: Instagram: @spaniels_and_co._craft Etsy: https://www.etsy.com/au/shop/SpanielsAndCo