Justin Hoak didn’t set out to build one of the most unique brewery models in Pennsylvania - but that’s exactly what Yah Brew has become. In this episode of the Ready To Drink Podcast, Justin breaks down how Yah Brew grew from selling crowlers at pop-ups to launching a full production facility, multiple taprooms, and a completely original 90s-themed brand experience that’s pulling people in for more than just beer.

We talk about the real decisions behind expansion, how to avoid the traps that shut breweries down, why nostalgia still sells, and how a one-barrel basement system is feeding two taprooms while a turnkey production site comes online. Justin also opens up about the early days bartending, learning the craft, shaping a brand built on fun, culture, and details, and building revenue streams that actually make sense in today’s market.

If you’re a founder, brewer, or anyone paying attention to where the industry is heading, this is a masterclass in strategic creativity and survival.

Chapters include:
– The origins of Yah Brew and the 90s theme
– Expanding into Hershey and Middletown
– Hoagie shop and food strategy
– Contract brewing, collaborations, and industry decline
– How to expand without sinking the ship
– Game nights, community, and keeping people in the taproom
– The new production facility and full co-op brewery model

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