As 2025 comes to a close, we’re celebrating with a very special recap episode of The Prodcast, revisiting some of the most powerful insights and standout advice our incredible guests have shared over the past year.

Pat Murphy has had the privilege of sitting down with some of the brightest minds in the industry, exploring a wide range of topics — from the evolving role of the producer and the impact of sonic branding, to why being selective with your projects is more important than ever, and the rapid rise of creator marketing.

In this episode, you’ll hear highlights from:

· Ed East, founder of Billion Dollar Boy, breaking down how creator marketing really works, how success is measured, and how you can harness the power of creators in your next campaign.

· Steve Davies from the APA on the evolving role of the producer — and why producers are more essential now than ever before.

· Nils Leonard of Uncommon Creative Studio on why turning down work can sometimes be the right move, plus their unconventional approach to making sure great ideas actually get made.

· Simon Elms, ad composer, on the science behind sonic branding and why getting your audio right is absolutely critical.

Season 5 of The Prodcast will be launching very soon with loads more outstanding guests. Follow the show now, for free, so you don’t miss an episode.

Hosted by Pat Murphy

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