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👉 https://caleblesa.com/playbook-vsl

I Helped a Client Hit $934K in 6 Months. Here's What Surprised Me

In this episode, I break down how one of my clients generated $934,000 in 6 months on a single offer – with just 220 live calls, 81 closes, a 37% close rate, and an average deal size of $10,947.

But this episode isn’t just a flex on numbers.

It’s a behind-the-scenes look at the inner game and systems that actually drive that kind of performance, and why most decent reps never get close to it.

Here’s what we cover:

• Why your problem probably isn’t “more skills”
  How most reps blame lack of skill when the real issue is consistency, commitment to one framework, and emotional stability.

• Self-sabotage & upper limits
  How big months trigger nervous system freak-outs, “glass ceilings,” and the classic pattern of easing off, going off-script, and tanking your own results.

• Navigating sales slumps like a pro
  Why focusing on macro averages (7, 14, 30-day close rates) beats obsessing over a few bad days – and how the law of averages saved my own business when I had 21 “no’s” in a row.

• Staying out of company politics
  How drama with founders, leaders, and internal teams quietly erodes your belief in the offer, kills your certainty, and drags down your conversions – and what to do about it.

• Knowing your constraints to avoid burnout
  The power of knowing your personal call limit, why 4 calls/day was this client’s sweet spot, and how travel, nomad life, and broken routines can nuke your performance.

• Marketing vs Sales reality check
  Why “I close 60%” doesn’t mean much without context, how weak marketing can make great closers look terrible, and why your job shouldn’t be 90% education on a cold, unaware audience.

If you’re already a decent closer and wanting to jump from $10k months to $20k+ months in commission, this episode will show you why the next level isn’t just in another script or tactic – it’s in your consistency, emotional regulation, and environment.

Tune in, take notes, and reverse engineer your own $900k+ run.