10 Tips for Creating a Good Ad and Landing Page to Get Emails describes how to write and design different types of ads and landing pages to appeal to your target market. It offers some ways to get ideas for your copy, such as seeing what others with related books, products, and services are doing. The book suggests ways to use images and videos and recommends different ways to test different ads and landing pages to decide on the best approach.

The book is formatted like a journal, so listeners can write down their ideas for what to do after listening to each tip.The book is part of a 10 tips series, in which each book features 10 tips and techniques for becoming more successful in different ways.

About the author:

Gini Graham Scott, PhD, is a nationally known writer, consultant, speaker, and seminar leader, specializing in business and work relationships, professional development, social trends, popular culture, science, and crime. She has published over 50 books with major publishers. She is the founder of Changemakers Publishing, featuring over 150 books on work, business, psychology, self-help, and social trends. She has worked with dozens of clients on self-help, business books, memoirs, and film scripts.