PR・広報

「センスには自信がなくて」という人に！高学歴や大企業勤めで、自信に満ち溢れている社会人も、出世頭でハイパフォーマンスを出すビジネスパーソンも、センスの話になると、とたんに申し訳なさそうな、恥ずかしそうな顔をする。

たった１匹のキャラクターのために、なぜ、こんなにも多くの人が集まるのか！広報戦略としての企業YouTubeのつくりかた登録者数37万人超！！動画再生回数累計1億回達成！！

共同通信社が配信するウェブ「47NEWS」でオンライン記事を作成し、これまで300万以上のPVを数々叩き出してきた著者が、アナログの紙面とはまったく異なるデジタル時代の文章術を指南する。

採用にマーケティングの手法を用いれば、求職者から「選ばれる」企業に変わる多くのIT企業がITエンジニアの採用に苦戦しています。

Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications....

When I first stepped into the world of male stripping, I wasn’t anyone’s fantasy. I was just another guy trying to learn the hustle, reading the room one glance at a time. But the clubs have a way of shaping you.

Crisis Averted explores the unpredictable world of crisis management and the decisions that make or break a company's future. A no-nonsense playbook offering practical guidance, applying its principles and strategies will empower you to approach potential challenges....

Does the thought of speaking before a crowd send chills down your spine? Do you find the thought of getting a standing ovation to be magical and wonder if it can ever happen to you? If these are your questions then this book has all the answers for you....

We all know the importance of having a good reputation....

Though the outputs of PR can confer significant advantages on companies seeking to change the status quo, build their brand equity, and drive sales, too often common mistakes result in wasted money, finger pointing, and tattered reputations....

Are you a pharmacist or healthcare professional overwhelmed by the endless sea of podcasting advice? Written by a pharmacist-podcaster with years of experience, this concise guide cuts through the noise and delivers exactly what you need to launch your own podcast—no fluff, no complicated jargon.

Die optimale Positionierung der eigenen Marke ist im Business eine der größten Herausforderungen: Wie und wo erreicht man seine...

Are you an artist or band looking to get featured? Do you wonder how other artists get reviews and interviews in your favorite magazine, newspaper, blog or websites? This book is for you! Having a publicist or getting signed to a large record deal isn't the only way to earn coverage....

Media guru and Emmy Award-winning correspondent Bill McGowan—coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect...

Brand is the intentional leader’s North Star. It helps us engage customers and employees, unleash our competitive advantage, and fuel enduring growth....

Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer....

In THE INSPIRED CHOICE: Chronicles of Transformation: Horizons Ahead, Caroline Biesalski takes you deeper into the art and heart of building meaningful connections.

As a must-listen for entrepreneurs, business owners, executives, and anybody who wants to discover the strategies that will let them instantly improve their outreach and marketing efforts, Stop Being Invisible is a concise and foolproof audiobook that will transform the way you look at PR....

Despite what you hear to the contrary, it's not who you know in the music media that matters. How you approach them with your message makes all the difference....

Disrupted is an exploration of the nature of the generation born during and after the great communications disruption of the last decade.