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Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential.

For the first time in history, we have instantaneous access to the world's knowledge. There has never been a better time to learn, to create and to improve ourselves. Yet, rather than being empowered by this information, we're often overwhelmed, paralysed by believing we'll never know or remember enough. This eye-opening and accessible guide shows how you can easily create your own personal system for knowledge management, otherwise known as a Second Brain.

Penguin presents the audiobook edition of Thank You for Arguing, written and read by Jay Heinrichs - your ultimate guide to the art of winning arguments, in a brand-new edition. Everyone is always trying to persuade us of something: politicians, advertising, the media and most definitely our families. Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. With all the wisdom of the ages, from classical oratory to contemporary politics and pop culture, Thank You for Arguing shows you how to win more than your fair share of arguments.

Yes, you can do, have, achieve, and create anything you want out of life. Anthony Robbins has proved it. Robbins, the undisputed master of the magic of mind power, shows you in this audio program how to harness yours. He demonstrates passionately and eloquently that whatever you think will be, that your state of mind determines what you can and can't do, and that all successful results can be modeled and duplicated.

There are thousands of books about thinking. But there are very few books that provide clear how-to information that can actually help you think better. Think Better is about productive thinking - why it's important, how it works, and how to use it at work, at home, and at play. Productive thinking is a game changer - a practical, easy-to-learn, repeatable process that helps people understand more clearly, think more creatively, and plan more effectively. 

Please note: This is key takeaways and analysis of the book and not the original book. The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich is a manifesto calling for workers everywhere to rise up and flee their cubicles in pursuit of a life guided by their passions and not their paychecks. It offers a practical, step-by-step guide that can be followed by people who are not independently wealthy but who don't want to be slaves to their jobs until retirement.

This groundbreaking book shows how to identify your own Unfair Advantages and apply them to any project. Drawing on over two decades of hands-on experience, including as the first Marketing Director of Just Eat (a startup now worth over £4 billion), the authors offer a unique framework for assessing your external circumstances in addition to your internal strengths. Hard work and grit aren't enough, so they explore the importance of money, intelligence, location, education, expertise, status and luck in the journey to success. 

Everyone knows that regular exercise and weight training lead to physical strength. But how do we strengthen ourselves mentally for the truly tough times? And what should we do when we face these challenges? Or as psychotherapist Amy Morin asks, what should we avoid when we encounter adversity? Through her years counseling others and her own experiences navigating personal loss, Morin realized it is often the habits we cannot break that are holding us back from true success and happiness.

Physicist and entrepreneur Safi Bahcall reveals a surprising new way of thinking about the mysteries of group behavior that challenges everything we thought we knew about nurturing radical breakthroughs. Drawing on the science of phase transitions, Bahcall reveals why teams, companies, or any group with a mission will suddenly change from embracing wild new ideas to rigidly rejecting them.

The Effective Manager is a hands-on practical guide to great management at every level. Written by the man behind Manager Tools, the world's number-one business podcast, this book distills the author's 25 years of management training expertise into clear, actionable steps to start taking today. First, you'll identify what "effective management" actually looks like: can you get the job done at a high level? Do you attract and retain top talent without burning them out?

Financial abundance is your birthright! It’s not something you have to work to deserve, earn, or qualify for. You are meant to have a rich life, in every respect, and yet many people are unaware of the power they have within them that directly and effortlessly accesses abundance in all things, including money. 

In Contract Law, we examine the black letter rules of contract law most commonly tested on the MBE and in law school. Contract Law provides you with a concise overview of the subject matter in a way that makes it easy to learn, understand, and memorize. Contract Law also includes numerous hypothetical examples and analyses to help you apply the rules of law to any given fact patterns.

Be Seen: Find Your Voice, Build Your Brand, Live Your Dream is the guide you need to break free from your fears and step into your spotlight. Be Seen is a roadmap for building a personal brand that showcases your unique talents and strengths. Through relatable stories and actionable advice, Jen Gottlieb shares her own path to becoming a recognized expert in her field and takes you on a journey of self-discovery to help you find your voice and unleash your full potential.

世界中で引っ張りだこのエンジニア人材。 それ故にますます採用難易度が高くなり、採用側は何をすれば正解か?がわからない時代に突入しています。 これからの"エンジニア採用"は会社が成⻑し続ける限り、 常に経営課題としてあげらるほど重要なmissionとなるでしょう。 【採用研究ラヂオ】はそんな正解がわからないエンジニア採用をメイントピックとして実際にエンジニア採用に関わる方々と一緒に掘り下げていく番組です。 願わくば...

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well-known for doing things differently, reflecting the visionary - and frequently contrarian - principles of founders Larry Page and Sergey Brin. If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business.

Paul thought he was on his way. From a small-town Connecticut kid to the most prestigious consulting firm in the world, he had everything he thought he wanted. Yet he decided to walk away and embark on the "real work" of his life—finding the things that matter and daring to create a life to make them happen. This Pathless Path is about finding yourself in the wrong life, and the real work of figuring out how to live. 

You've been asked to manage a key project—or perhaps you've volunteered for an assignment that could advance your career. So how do you make sure the project succeeds? Managing Projects walks you quickly through the basics.

P. T. Barnum was perhaps best known for establishing the Barnum and Bailey Circus in the late 1800's, and the recent smash hit movie starring Hugh Jackman called "The Greatest Showman" is based on his life. This book is called "Golden Rules for Making Money" and contains excellent guidance on the "do's" and "don'ts" essential for success. It includes valuable insight on not just the making of money but how best to keep and grow what you have made.