You’re the Product, Not the Promo: Stop Marketing Like a Supplier
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You’re the Product, Not the Promo: Stop Marketing Like a Supplier
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Welcome to the first episode of our brand-new 5-part series: Stop Marketing Like a Supplier
In this powerful episode, Kelli Hayes Smith shares the truth behind why so many travel advisors struggle to stand out in a saturated space — and it's not because of lack of effort, it's because of supplier-style marketing.
What you'll learn in this episode:
Why supplier content doesn't work for building YOUR brand
The big shift you need to make if you want to sell transformation, not transactions
How you're competing with online booking tools — not other advisors
Why loud marketing isn’t better marketing (and what to do instead)
The skincare analogy you’ll never forget
Whether you’re still using supplier content or wondering why your posts aren’t converting, this episode will help you see your business in a whole new light.
Don’t miss next week’s episode: 5 Questions to Ask Your BDM That Actually Matter
🎧 Listen now and take your seat as the main character in your marketing story.