Most contractors think their toughest competition is the company down the street. Matt Frugé says they’re wrong.

After 15 years in roofing and a $20 million startup that didn’t work out, Matt discovered the real reason contractors lose money isn’t lack of leads or slow-paying insurance companies — it’s the internal chaos buried inside their operations.

Now, as founder of CapOut AI, he’s building technology that gives contractors back their most valuable asset: time.

In this episode, Matt and Mauricio unpack:

• The story behind Matt’s first startup, SquareDash, and the painful lessons that shaped his new company.
• Why inefficiency — not competitors — kills profit in most roofing companies.
• How CapOut AI uses automation to instantly convert insurance scopes into job orders, material lists, and profit insights in seconds.
• Real examples: how AI processed 762 line items in six minutes — a task that used to take two days.
• Why most CRMs are “fancy data buckets,” and what the next generation of contractor software will actually look like.
• How to get your team to adopt AI (and stop fearing it).
• The future of roofing: automation, agents, and how AI will quietly reshape production, job costing, and profitability.

Whether you’re a $2 million contractor wearing too many hats or running a $20 million company ready to scale, this episode shows you how to reclaim hours, tighten your processes, and turn technology into your competitive advantage.

📝 Key Takeaways / Show Notes

• Your biggest threat isn’t competition — it’s inefficiency.
• Time is the most valuable asset a contractor owns.
• Automation ≠ replacement — it’s a force multiplier for your best people.
• The future CRM will talk back: AI + voice will replace endless data entry.
• Map your customer journey before you buy another tool.
• Small, fast AI wins build trust and drive adoption with your team.
• The contractors who embrace automation today will dominate the next decade.

Links & Resources:

Facebook: https://www.facebook.com/matthewfruge/

Linkedin: https://www.linkedin.com/in/matt-fruge/

Website: https://www.capout.ai/