What happens when brilliant products crash and burn before they even reach customers? In this episode, Andrés and Eloiza dive deep into the go-to-market strategies that separate successful launches from spectacular failures. From the million-dollar mistakes hiding in plain sight to the frameworks that actually drive results, they break down why most companies get their launch strategy completely wrong. They also explore the reality behind product-market fit, the timing decisions that make or break businesses, and how understanding your customer's journey could be the difference between scaling fast and shutting down. If you've ever wondered why some products explode while others disappear, this conversation will change how you think about bringing ideas to market.

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