We Definitely Learned to Be Resilient: The Journey Behind Hip Pop - 360 Life Stories
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We Definitely Learned to Be Resilient: The Journey Behind Hip Pop - 360 Life Stories
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From kitchen experiments to a national wellness brand Emma’s journey with Hip Pop is anything but ordinary.
In this episode, she takes us inside the world of gut health, entrepreneurship, and brand-building, sharing how she went from brewing kombucha at home to running one of the UK’s fastest-growing drinks companies. With no industry experience and a whole lot of grit, she talks honestly about scaling challenges, parenting while building a startup, and why clarity in branding is non-negotiable.
We explore:
• How a personal need became the starting point for Hip Pop
• Why brand identity and mission matter more than clever marketing
• What entrepreneurship looks like behind the glossy Instagram walls
• How parenting shapes resilience, perspective, and decision-making
• Why women in business need visibility, support, and stronger networks
At its core, this conversation is about resilience, instinct, and building something meaningful even when the path isn’t clear.