What’s the best way to get employees talking about your business on social media? And is it worth doing? Are people influenced by what people say about their employers? In this episode, Stephen Morris speaks with employee advocacy expert Andrew Seel about the value, tools, benefits and best approaches, as well as its vital role in marketing and brand strategy.

Andrew is an accomplished expert in employee advocacy and social media. With a distinguished career that began at AOL, he navigated the landscape of early online communities. After founding one of the UK's first social media agencies, he identified the powerful potential of employees as brand advocates. This led to the launch of the first UK-based employee advocacy platform, Togethr. Working with well-known brands like John Lewis and Partners, BT, HSBC and the Post Office, Andrew’s passion is making digital communication more authentic and personal.

Listen to this episode of Curious Business to learn:

• What employee advocacy is and how it can work for marketing, sales, recruitment and employees.
• Why authenticity and trust are the key elements in an effective advocacy strategy.
• The best ways to encourage, motivate and help employees to participate.
• How a structured approach, ongoing training and support are essential.
• Togethr’s step-by-step guide to establishing employee advocacy and their ten-level advocacy scale.
• The unexpected benefits and ways employee advocacy can build trust, enhance recruitment and boost brand visibility.

Find out more about Togethr and its approach: https://www.wearetogethr.io/

Connect with Andrew on LinkedIn: https://www.linkedin.com/in/andrewseel/

Check out Andrew’s podcast: https://www.wearetogethr.io/resources/podcasts

Mentioned in the episode: 'Tiny Habits' by BJ Fogg (Penguin)