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AI isn't coming for your trade business; it's already here, and the tradies ignoring it are quietly handing leads, authority, and early retirement to their competitors.

In this 499th episode of The Site Shed, Matt sits down with Troy Dean to break down exactly how AI is reshaping how tradies get found, answer leads, and build businesses that don't depend on them being on the tools 24/7.

If you're still waiting to see how this plays out, this episode is your wake-up call.

KEY CHAPTERS
00:00 - Introduction
01:10 - Welcoming Troy Dean
01:33 - The Evolving AI Landscape
03:57 - Implementing AI Strategies
06:10 - Automating Business Workflows
08:58 - Human Connection vs. Computer Work
12:09 - Sales Coaching with AI Analysis
14:49 - Real-Life Lead Engagement Example
18:14 - AI and the Answer Economy
23:27 - Content as the Backbone of SEO
27:27 - Building Authority Through Content
31:28 - Engineering the Sales Cycle
36:01 - Future of Search and Marketing
40:05 - Sharing Expertise with Video

About Our Guest: Troy Dean
Troy Dean is the founder of Agency Mavericks, a coaching community that helps digital agency owners scale their businesses, reclaim their time, and build sustainable revenue without burning out. A self-confessed AI nerd with over 15 years of experience in the digital space, Troy brings a sharp, no-fluff perspective on how emerging technology is reshaping the way businesses grow and compete.

CONNECT WITH TROY DEAN
LinkedIn: https://www.linkedin.com/in/troydean/
Facebook: https://www.facebook.com/thetroydean
Instagram: https://www.instagram.com/agencymavericks
Website: https://www.agencymavericks.com/

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LinkedIn: https://au.linkedin.com/company/tradie-web-guys
Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/

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