https://monumentalstrides.com

Tiffany Rawson from Monumental Strides talks about basic strategies for startups

What strategies should you have? Know your long term plan. Where do you see your company in 5 years? ten years? What are revenue & expense projections? How big is the team? But, importantly, you need to think about what is your Impact? On community, on industry, on your employees, on customers lives, etc. And, how is this business serving you, the Founder? Decisions made today should set you up for your future goals. And you need to be able to measure the effect of those decisions.

How to really strategize all this? First, Dream big. You don't need to know how to get there, yet, just know what your longterm intentions are. For example, Tiffany wants to build her business to sell it, so she doesn't have her name in the name of the business. She sets up systems that can be duplicated by others. She builds a team, etc. so the business can operate sustainably without her. Things may shift & change over the years, but decisions will be made in terms of ultimately being able to sell the business. Know your longterm goal & apply it to current decision making. Second, write it down. Make it real.

Then think about the shorter term things you have to do to meet the longterm goals: daily, weekly, quarterly, etc. It may be people systems. quantify your perspective. What's your business plan? Your service model? Your standard operating procedures (SOP)?

Don't be afraid to change your vision. It should grow & evolve as your business grows & evolves. Pivoting is part of the startup journey. Look at plans frequently & revise if necessary.