The Two Main Obstacles to Selling Franchises Today and How Explaining and Presenting Your Franchise as a Solution to Challenges Yields the Most Positive Results
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The Two Main Obstacles to Selling Franchises Today and How Explaining and Presenting Your Franchise as a Solution to Challenges Yields the Most Positive Results
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In this episode, I talk about how the two main obstacles to selling franchises today and how you can help a franchise candidate critically think about what they want as they consider starting a business. Position your franchise as a way that they can better face a challenge they're facing in their lives - specifically, how a franchise can help them save money with a proven model so they can build a sustainable business while making money with proven, established revenue streams.
Candidates have a reason they are talking with you. Have it be your goal to have the
franchise candidate leave every conversation you have with them feeling better about their day and their hope for the future as a business owner to deal with the challenges they are facing than they did prior to coming into contact with you.