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The Trust Recession: Why Coaches Must Sell Differently in 2026

The Trust Recession: Why Coaches Must Sell Differently in 2026

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If you’ve been side-eyeing social media, this one will feel like a deep exhale. Amanda Walker—“the coach that coaches coaches” with 25+ years of experience—breaks down how to get clients in a skeptical market by building trust that sticks. We talk about why posting more isn’t the answer, what RGAs (revenue-generating activities) actually look like, and how small-buy offers + radical transparency speed up buying decisions. She also shares the real story behind taking 55 days off social while bringing in $52K, and why you’re only ever 80% certain—so ship the B+ work and move.

We’ll unpack:
  • Why social is a nurture channel—not your primary client source
  • The trust recession (and how to sell with transparency)
  • RGAs: the under-the-iceberg moves that actually create revenue
  • How small-buy offers accelerate trust + conversions
  • Messaging in 2025: hyper-specific who + problem
  • The mindset reframe: you’re only ever 80% certain—decide and move

>>MEET AMANDA<<

Amanda Walker is a Certified Master Coach and creator of the Best Damn Coach brand and podcast. She’s been featured in Forbes and Today Online, and on podcasts like Cubicle to CEO.

Find her here:

Instagram: https://www.instagram.com/awalkmyway Instagram

Website: https://amanda-walker.com


Free limited-series podcast “How to Get Clients” + companion workbook: https://amanda-walker.com/limitedseriesfreebie/


>>Your Next Steps:


Train AI to sound like you (in under 2 hours) with BrandCalibrator™


Done for you visibility plan by Valerie the Visibility Auditor


Let’s work together: https://ksco.ca/


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