Made to Sell: Million-Dollar Conversations is our weekly show focused on making business scaling easier through real conversations with successful entrepreneurs. In these episodes, you can expect proven strategies from founders who've built thriving, million-dollar companies. Episodes feature hosts Ari and Peter Krzyzek conducting candid interviews with high-growth business leaders, sharing the branding, marketing, and sales strategies that actually work, plus insights from their 15+ years helping over 250 businesses launch and grow successfully.

In today's episode, you'll hear Priya Kumar, CEO and Founder of Sustainable Inc., share her remarkable seven-year journey from independent contractor to boutique supply chain consulting firm. Her story reveals the power of strategic listening to discover your true market fit, how crisis moments become the greatest pivot points for business growth, and why treating suppliers as partners rather than transactions creates the competitive advantage that contracts alone never can.

You'll hear Priya Kumar’s story on:

• How the "everything to everybody" phase helped her discover her three core service offerings

• The Make It Happen course mindset shift that replaced "this is hard" with "I will figure it out"

• Losing almost all clients at year five and the ego-shedding required to rebuild

• Why the COVID supply chain crisis proved "relationship is king" for business resilience

• Daily business development habits that transformed her from waiting for the phone to ring to proactive growth

• Learning from Gen Z students about market trends shaping the next 20 years

• Using AI to cut strategic sourcing time in half while protecting sensitive data

• Why complex SOPs gather dust and simplicity is the key to client adoption

• The "Leave It On The Table" philosophy behind her upcoming book on supplier negotiations

• Practical day-one advice: hire an accountant and lawyer immediately, document everything as IP

Share your biggest scaling challenge and tag @chykalophia for the chance to win a free strategy session with Ari and Peter. Download our Website Conversion Self-Audit Checklist to start auditing your website for conversion gaps.

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Ready to implement the strategies you're hearing on the show? Ari and Peter work directly with entrepreneurs and business owners on branding, marketing, creative, and web projects that drive real growth. Whether you need a complete brand overhaul, website optimization, or marketing strategy development, their team brings 15+ years of proven experience to every project. Book a call to discuss your specific needs here.

Mentioned Resources, Links & Tools:

• Sustainable Inc. Website: https://www.sustainablesupplyinc.com

• Priya's Upcoming Book: "Leave It On The Table: A New Way To Negotiate With Suppliers" - A practical guidebook for procurement professionals and category managers

• Make It Happen Course: The mindset program that helped Priya make her first major business pivot (available in Austin)

• Ari & Peter’s Bestselling Book: Made to Sell: Creating Websites that Convert

Stay connected with us Ari and Peter Krzyzek, plus our guest speaker

• Ari Krzyzek on LinkedIn and Instagram @ari.krzyzek

• Peter Krzyzek on LinkedIn

• Priya Kumar on LinkedIn