The Myth of "Build It and They Will Come": Marketing as Art in 2026 | Art Crush
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The Myth of "Build It and They Will Come": Marketing as Art in 2026 | Art Crush
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Is making it as a visual artist harder or just different in 2026?
In this episode of Art Crush, hosts Fi Marks and Paula Telizyn dive deep into the reality of being a professional visual artist in today’s landscape. We get real about what it actually takes to build a sustainable, successful art career.
Inside this episode, we discuss:
The Marketing Mindset Shift: Why marketing isn't a chore—it’s an opportunity to delight your collectors and share your vision.
The "Field of Dreams" Fallacy: Why you can’t just create and expect an audience to appear, and what to do instead.
The Power of Clarity: How defining your message—both in your artistic voice and your brand marketing—is the secret to cutting through the noise.
Whether you are an established painter, a digital artist, or just starting your professional journey, this conversation will help you find the clarity needed to connect your work with the people who will love it most.
About Art Crush
Hosted by artists Fi Marks and Paula Telizyn, Art Crush is your weekly unfiltered look into the realities, struggles, and triumphs of being a female artist in the modern art world.
Listen and subscribe! New episodes drop every Saturday. Available on Spotify, Apple Podcasts, Amazon Music, iHeartRadio, and your favourite podcast platform.
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Find Fi Marks' art at www.fimarks-art.co.uk and Paula Telizyn's art at www.PaulaTelizyn.com
Visual Arts Art Marketing 2026 Professional Artist Advice Art Business Podcast Creative Entrepreneurship Artistic Voice Fi Marks Paula Telizyn Selling Art Online Fine Art Career Art Branding