Every podcast has a personality — and the format you choose defines it.

In this episode, Donna Kunde (co-founder of IBGR Network, producer of 14 000 podcasts) and Ben Joya (3-time international bestselling author) explore the three most common podcast formats — solo, co-hosted, and interview — so you can decide which one best fits your Influencer Persona.

Episode Summary

Your voice, your audience insight, and your unique offer are what make you worth listening to. But how you deliver that message can change everything. Donna and Ben break down the benefits and pitfalls of each podcast style — solo, co-hosted, and interview — and share how to align your format with your purpose and the transformation you promise each season.

Key Takeaways

🔹 Solo Episodes: The best place to start. Establish authority, build confidence behind the mic, and speak directly to your audience.

• ✅ Great for experts teaching frameworks or thought leadership.

• ⚠️ Challenge: Feeling like you’ll “run out of things to say.”

• 💡 Solution: Follow the show-notes framework from Episode 7 to stay on track.

🔹 Co-Hosted Shows: Two voices, shared energy, and built-in accountability.

• Adds variety, chemistry, and deeper conversation.

• Ideal for complementary experts or business partners.

• Helps maintain consistency — your co-host keeps you showing up.

🔹 Interview Format: Featuring guests multiplies reach and credibility.

• You borrow authority by the company you keep.

• Perfect for networking, lead generation, and community building.

• Watch-outs: manage time, keep focus, and guide your guest back to your promise.

Pro Tip:

You don’t have to choose one format forever. Your show can evolve by season:

🎧 Season 1 → Solo to establish expertise.

🎤 Season 2 → Add a co-host or guest experts to expand reach.

🗣️ Future Seasons → Mix and match based on theme and strategy.

The key is clarity and consistency. Every format should serve your overarching promise — the transformation you deliver to your listeners.

Action Step (13 Minutes)

1️⃣ Listen to three podcasts — one solo, one co-hosted, one interview-based.

2️⃣ Note which style feels most natural and aligned with your message.

3️⃣ Decide the format for your next season and schedule your first recording.

Remember: It’s your podcast, your platform, your voice. You can always adjust as you grow.

Next Steps & Resources

Stay on track with the 13-week roadmap at influencersformula.com.

Need direct guidance? Reach out at IBGR.info for personalized podcast support.

Your podcast is more than content — it’s your product, your positioning, your authority.

In this episode, Donna Kunde (producer of 14 000 podcasts) and Ben Joya (3× international bestselling author) share how to create buzz before launch so you’re not speaking into the void on release day.

Episode Summary

Most podcasters upload quietly and hope someone finds them. Instead, learn how to pre-launch your show like a pro — the same way you’d launch a book or program.

Donna and Ben reveal three simple, proven steps that build awareness, attract early listeners, and position you as someone worth listening to.

Key Insights

🔹 Treat your podcast like an offer — plan and promote it intentionally.

🔹 Start speaking as a host now: “I’m launching a podcast about ___.”

🔹 Share your 13 promises from your roadmap to spark curiosity and trust.

🔹 Ask for feedback as data, not judgment — listen for patterns, not opinions.

🔹 Build your circle of support early — listeners, guests, collaborators, sponsors.

🔹 Momentum creates visibility and confidence before Episode 1 drops.

3 Simple Steps to Pre-Launch Success

1️⃣ Tell People. Share why you’re creating your show and who it serves. Your friends and colleagues want to see you win.

2️⃣ Share Your Promises. Post each episode promise individually or as a series to build anticipation and show what listeners can expect.

3️⃣ Reach Out. Invite guests, partners, and potential sponsors to join your journey. Collaboration creates reach and credibility.

Why It Matters

💡 People follow momentum — talk about your podcast as if it’s already happening.

💡 You train your audience to listen before you publish.

💡 You refine your message now, not ten episodes in.

Action Step (13 Minutes)

✅ Write a one-sentence intro for your podcast (name + who it’s for + result).

✅ Share it with five people today.

✅ Post one promise publicly to build anticipation.

Connect with Donna and Ben

Follow the 13-week roadmap and access resources at influencersformula.com.

For direct support, coaching, or mentorship, reach out anytime through IBGR or the Influencers Formula community.

Most podcasters think the magic happens after they hit record — but the truth is, transformation starts long before that moment.

In this episode, Donna Kunde and Ben Gioia uncover the single biggest mistake new podcasters make and how to fix it with one simple shift: writing intentional show notes that lead to transformation.

Episode Summary:

Before the first word is spoken, the real work begins. In this conversation, Donna and Ben reveal why skipping the pre-work — specifically, crafting clear and purposeful show notes — is the number one mistake podcasters make before they ever touch the mic.

You’ll discover why show notes aren’t just a recap or transcript, but a cornerstone of transformation for your audience. Donna walks through her five-step framework — Hook, Why, What, How, and Action — while Ben breaks down the psychology and language that make each step connect on a deeper level. Together, they show how thoughtful preparation creates more clarity, more conversions, and more meaningful episodes — all in just 13 minutes at a time.

Key Takeaways:

🔹 Show notes are your foundation of transformation. They’re not an afterthought — they’re where clarity begins.

🔹 Hook your listener with curiosity. They listen with their eyes before they ever hear your voice.

🔹 Always explain the “why.” Give them a reason to care and keep listening.

🔹 Provide context and story. The left brain needs data; the right brain needs emotion.

🔹 End with a clear action step. Even if it’s simple — every episode should move listeners forward.

🔹 Your subconscious does the work, too. Writing in advance lets your intuition refine your message.

🔹 Preparation = transformation. The more intention you bring before the mic, the stronger your influence becomes.

Quote from the Episode:

“The show notes are the cornerstone of transformation — the extra work that makes you someone worth listening to.” — Donna Kunde

Your Next Step:

Set aside 13 minutes today to map out your next episode using Donna’s five-step show notes framework: Hook, Why, What, How, Action.

Then visit www.influencersformula.com for templates, support, and mentorship from Donna and Ben.

Your listeners are busy — they decide whether to listen based on your title before they ever hear your voice.

In this episode, Donna Kunde and Ben Gioia reveal how to write titles that connect instantly, using the language your audience already speaks and responds to.

Episode Summary:

If your listeners can’t feel seen in your titles, they’ll scroll right past your show. This week, Donna and Ben explore how to create podcast episode titles that not only grab attention but also spark transformation — one 13-minute episode at a time.

They unpack the psychology of “listening with their eyes,” the importance of clear and outcome-driven episode names, and how speaking directly to your audience’s pain points and dreams builds trust. You’ll also learn why “me-focused” titles fall flat, how to research the real language your audience uses, and how to craft titles that convert without being salesy.

Key Takeaways:

🔹 Your audience listens with their eyes first. A title must stop the scroll.

🔹 Speak their language, not yours. Use “you” more than “I.”

🔹 Every title should promise transformation — no vague or clever wordplay.

🔹 Research before you record. Talk to your audience and borrow their exact words.

🔹 Conversion isn’t just sales. A click, a comment, or a listen is all forward movement.

🔹 Consistency builds authority. Even when they don’t listen, your brand impression lasts.

Quote from the Episode:

“Your potential listener is listening with their eyes first — so make your titles count.” — Donna Kunde

Your Next Step:

Take the next 13 minutes and write titles that speak directly to your listeners’ hearts and minds.

If you need help refining your messaging or building your roadmap, connect with Donna and Ben at www.influencersformula.com.

You don’t need hours to make an impact — you just need focus, clarity, and intention.

In this episode, Donna Kunde and Ben Gioia share how to become a 13-Minute Mentor™ — turning small moments behind the mic into powerful transformation for your listeners.

Episode Summary:

Being someone worth listening to starts with knowing how to make every word matter. In this episode, Donna and Ben reveal how to attract and transform listeners by working smarter, not harder — through the “one in many” principle of leveraged impact.

They walk through the foundation of the 13-Minute Mentor™ method: four simple steps per episode, 13 minutes of focused delivery, and 13 weeks of content that turns into a full year of marketing assets. The result? Instant expertise, sustainable authority, and transformation — for both you and your audience.

Key Takeaways:

🔹 Work smarter, not harder. Leverage your existing ideas and assets.

🔹 Transformation happens in 13 minutes at a time — consistency builds trust.

🔹 Use your 13 promises as a framework for creating weekly talking points.

🔹 Strategy + structure = sustainability. This is how your podcast fuels your business.

🔹 Connection first, content second. Speak directly to your audience’s needs.

Quote from the Episode:

“If you can’t put 13 minutes into the transformation you want, I can’t help you.” — Donna Kunde

Your Next Step:

Want to become a 13-Minute Mentor™ and start building your own 13-week season roadmap?

Visit www.influencersformula.com for templates, tools, and support.

A great podcast doesn’t start with a microphone — it starts with meaning.

In this episode, Donna Kunde and Ben Gioia show you how to choose a name and season theme that build connection, transformation, and trust with every listener.

Episode Summary:

It’s not about sounding impressive — it’s about becoming someone worth listening to. Donna and Ben dive into the “unsexy” side of podcasting: the structure, planning, and clarity that help your show stand out and your message make a difference.

They walk through how to choose a timeless podcast name, define 13-week season themes, and keep your roadmap aligned with your listener’s journey. When you master the basics, everything else flows — one 13-minute episode at a time.

Key Takeaways:

🔹 “Unsexy” is the secret — the basics are where real success happens.

🔹 Your podcast name never changes; your season themes evolve.

🔹 Know who you serve, what they value, and what makes you different.

🔹 Build authority through consistency — 13 minutes at a time.

🔹 Connection creates growth; research and real conversations build it.

Quote from the Episode:

“Your listeners are trading their most valuable asset — their time. Make every minute count.” — Donna Kunde

Your Next Step:

Create your own roadmap and season plan. Visit www.influencersformula.com for resources, templates, and ways to connect with Donna and Ben.

It’s not enough to create content — you need a clear, repeatable roadmap that makes your message matter.

In this episode, Donna Kunde and Ben Gioia share how to design your podcast and book strategy for maximum impact, without burnout or guesswork.

Episode Summary:

Donna and Ben reveal the heart of The Influencers Formula™ — a practical system for building a message that transforms both lives and businesses. You’ll discover how to plan, record, and repurpose content in a way that saves time, scales your impact, and builds trust with your audience.

They explain how their 13×4 framework (13 themes × 4 episodes × 13 minutes) turns one season of focus into a full year of content — all built around transformation.

Key Takeaways:

🔹 The roadmap removes confusion and replaces it with clarity and flow.

🔹 The 13×4 framework = 52 episodes (a full year of consistent content).

🔹 Leverage your work — one podcast season can become a book, course, or workshop.

🔹 Transformation happens when you take listeners from “point A” to “point Z.”

🔹 Every minute of your listener’s time is valuable — make it count.

Quote from the Episode:

“When you roadmap your message, every minute you share has purpose and impact.” — Donna Kunde

Your Next Step:

Start your own roadmap today. Visit www.influencersformula.com for tools, templates, and resources — and to connect directly with Donna and Ben.