Most home service business owners focus on revenue, daily operations, and putting out fires — but very few think about the bigger picture: What is your company really worth, and what would it take to sell it one day?

In this episode, Mauricio sits down with Brian Franco, Managing Partner at Meritage Partners and author of The Inevitable Exit. Brian has been involved in more than $2 billion worth of M&A transactions across roofing, HVAC, plumbing, electrical, and other home service industries.

This isn’t a seminar or a valuation pitch — it’s a conversation about what actually drives the value of a contracting business and how owners can start putting the right pieces in place long before they think about selling.

In the conversation, Brian breaks down:

- Why every business owner will exit — either by design or by default — and why planning early matters

- The difference between selling a trade and selling a real business, and why most contractors confuse the two

- How two companies with identical profits can have completely different valuations

- What private equity and strategic buyers are looking for right now in roofing and home service companies

- Why predictable revenue, recurring customers, and strong marketing systems raise your multiple

- How clean financials, accountability, and reporting give buyers confidence (and why missing data kills deals)

- The role of CAC, LTV, and marketing metrics in proving your business is scalable — not chaotic

- How AI is already changing due diligence, forecasting, and the M&A landscape

- What the next 5–15 years of consolidation will look like in the trades — and how owners should prepare

This episode is for contractors who may want to sell one day, pass their company down to their kids, or simply build a business that runs smoother and becomes more valuable over time — even if they never plan on exiting.

If you want to understand what really drives value in a home service business and how to make smart decisions today that pay off years from now, this conversation with Brian Franco will give you clarity, direction, and a whole new way to think about the future of your company.

Here is a David Hooper–style email newsletter draft for your episode with Brian Franco, written to hook contractors quickly, highlight the value of the conversation, and drive clicks to listen.

Here's the deal:

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📌 If your service is visual, emotional, or aspirational (remodeling, painting, windows, flooring)… Meta and YouTube are your goldmine.

📌 And if you don’t know which category you fall into?

You’re probably burning money right now without even knowing it.

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👉 Book a Free Demo Call: contractormarketingpros.net/calendar

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Let’s build your machine.

🔔 Subscribe for more no-fluff contractor marketing content every week.

📞 Questions? Drop them in the comments or reach out directly.

Thanks for watching. Now let’s go get some leads. 💥

#ContractorBusiness #HomeServiceBusiness #BusinessValuation #PrivateEquity #ContractorMarketing

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