In this laugh-out-loud edition of Hot Takes, Alysse Bryson, Lane Kennedy, and Tamar Routly tackle the ultimate sober pop-culture curveball: a New Zealand company launching “alcohol-free wine” for pets. From “Pinot Meow” wordplay to capitalism’s cuteness complex, the trio debates whether sobriety has gone too far—or just gone mainstream. Expect irreverent humor, quick-witted banter, and a reminder that the sober movement is officially everywhere… even in your dog’s water bowl.

Takeaways:

• Pet-friendly “non-alcoholic wine” is a real (and weird) thing.

• The sober movement is booming—and marketers are cashing in.

• Capitalism meets cuteness in the new sober-product craze.

• Sometimes sobriety needs a sense of humor to stay grounded.

• • Staying sober matters—but laughing about it matters, too.

  Key Timestamps:

  00:00 Sobriety has gone to the dogs – literally.

  04:00 Pet wine, Prozac for dogs, and the marketing of “calm.”

  06:00 Gluten-free lip gloss? Alysse draws the line.

  09:00 Lane’s pet stroller confession (and public scandal).

  12:00 Can recovery culture jump the shark?

  15:00 Final take: Sobriety is officially cool—maybe too cool.

  Notable Mentions:

  • “Mutley” Alcohol-Free Pet Wine (New Zealand)

  • Liquid Death – the sober cool-kid water brand

  • The Sober Curator’s “Happy Every Hour” segment

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