Is the old inbound marketing playbook officially broken? According to AI Visibility Strategist Aimee Jurenka, it’s time to "throw a funeral" for the traditional traffic metrics we’ve relied on for a decade.

In this episode, Crystal and Aimee dive into the "panic state" many marketers feel as AI search begins to "swallow" organic traffic. They move beyond the fear to provide a roadmap for entrepreneurs and SEOs who need to adapt to a world where visibility matters more than rankings.

In this episode, you’ll learn:

• The Inbound Funeral: Why traditional silos are failing and why we need to look at what actually converts rather than just what brings traffic.
• Visibility vs. Traffic: How to shift your mindset (and your C-suite’s expectations) from SEO rankings to AI search visibility.
• The "Search Everywhere" Strategy: Why e-commerce is moving to TikTok and how platforms like Reddit and Quora are becoming the new discovery engines.
• Proving Your Worth Without Data: How to use correlation, "grounding queries," and branded search metrics when traditional tracking goes dark.
• The Rise of the Specialist: Why the future of marketing belongs to the "AI Visibility Strategist" and niche specialists in Reddit or Citations.

Key Resources Mentioned:

• Google Analytics & Tracking Experts: Dana DiTomaso and Brie Anderson.
• Tools: Bing AI Reports, Google Search Console, and Agentic SEO strategies.

Top Quotes:

Are you ready to stop chasing sessions and start chasing visibility? Tune in to learn how to future-proof your career and your business in the age of AI. 🚀

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

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