In this episode of All About the Insight, Nina Illingworth, Director of Insight and Co-creation at ICE Creates, shares her journey and insights into the importance of behavioural science in public health. She discusses the role of insights in influencing behaviour for the better, particularly in marginalised communities. Nina emphasises the need for actionable insights and the integration of behavioural science to understand and address public health challenges. The conversation also touches on the future of insights, the impact of AI, and the necessity for continuous adaptation in methodologies.

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Connect with Alex Culshaw on LinkedIn:https://www.linkedin.com/in/alex-culshaw/
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All About The Insight, hosted by Alex Culshaw of Spark FM and Audience Collective, explores the power of consumer insights and their role in shaping marketing strategy, brand success, and business growth. Featuring conversations with industry leaders, researchers, and strategists, each episode unpacks the latest thinking in media, customer behavior, and data interpretation. Whether you're a marketer, brand leader, or curious strategist, this podcast equips you with the tools to connect with audiences more meaningfully, make smarter decisions, and drive real impact through insight.