Running for Office, by Ronald Faucheux

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Running for Office, by Ronald Faucheux

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The Permanent Campaign Across the Desk Masters in Public Affairs, Episode 12 You bring the official a clean brief and a sound argument. The meeting's warm. Nothing moves. Here's why: the elected official across your desk is a candidate — right now, every day until they leave the seat — and they're running your ask through one question. Does this help me, or hurt me, with the people who can take this seat away? Running for Office (Ronald Faucheux, 2002) is a candidate's field manual. Read from where we sit, it's the source code for the person across the desk. In this one: Why campaigning professionalized and what "strategy" actually means The three plays an official runs — the voter database, inoculation (FDR, Clinton, Dole), and the pincer (Gilmore's "no car tax" trap) Three portable models — the Message Box, the One-Third Rule, and the Allocation Where the book gets misread How to put all of it to work in public affairs, starting with the unglamorous advice I keep giving clients — build your own database. The professional prepares the contest. The amateur shows up to it. From the canon: How to Win Campaigns The Election Game Good Strategy Bad Strategy Positioning Public Opinion A five-star review and a word to a colleague go a long way. One follower at a time.

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