Raise Your Prices, Scale Your Practice (How to Win)
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The 5-Step System to Fill Your Chiropractic Schedule with High-Value Patients
Discover your chiropractic business growth score
Unlock Your Chiropractic Success: The Secret to Doubling Your Revenue!
In this episode, we dive deep into the secrets behind building a thriving chiropractic practice with Dr. Justin, who scaled his cash-based practice to a million-dollar business and did the same with his coaching venture.
Learn why chiropractors need to raise their prices, the importance of having a clear process of sales and marketing, and how to leverage workshops for high-value patients.
Dr. Justin also shares his pivotal moment of shifting to a cash-only model, the crucial business skills for success, and how to avoid common pitfalls in the chiropractic industry.
Tune in for actionable insights and inspiration to elevate your practice!
00:00 The Power of Raising Your Prices
00:42 Introduction to ChiroX and Dr. Justin's Success
01:29 Dr. Justin's Journey to a Million-Dollar Practice
02:33 Challenges and Changes in the Chiropractic Business
05:07 Transition to a Cash-Based Model
06:50 Thriving During the Pandemic
08:09 Overcoming Common Objections and Misconceptions
09:15 The Importance of Pricing and Value
12:13 Global Success Stories and Business Strategies
14:18 Balancing Business and Patient Care
24:00 Avoiding the Middle Ground in Pricing
31:30 Understanding Value Beyond Price
31:57 The Role of Desire in Decision Making
32:53 Case Study: Erica's Journey
34:02 Unique Selling Proposition and Niche Marketing
36:22 The Importance of Knowing Your Audience
36:46 AI in Marketing: A Game Changer
37:25 Overcoming Early Business Challenges
41:40 The Concept of Marketing Units
45:56 Workshops: A High-Value Marketing Strategy
51:13 Adapting Marketing Strategies to Your Practice
57:53 The Importance of Identity and Iteration in Business
01:00:40 Final Thoughts and Where to Find More
ChiroX Marketing Edge Newsletter
Dr. Justin Rabinowitz Instagram
Rehab Chiro Coaching
Strive2Move Chiropractic