Programmatic Is Just Capitalism at Its Worst | Liz DeAngelis on Attribution Theater, Performance CTV
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Programmatic Is Just Capitalism at Its Worst | Liz DeAngelis on Attribution Theater, Performance CTV
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概要
Liz DeAngelis from Brainlabs joins Pesach Lattin on the ADOTAT Show to tear apart everything the ad tech industry pretends is working. From programmatic advertising's broken incentives to why attribution is theater, why video completion rate is an emotional support KPI, and why cheap never actually means efficient, this conversation pulls no punches. Liz has seen it all. Mobile app marketing. The Ad Council's COVID-19 vaccine campaign. Growth at Monks. And now leading programmatic strategy at Brainlabs where she's asking the questions nobody wants to answer: does any of this actually drive business impact or are we just funding a swamp? We get into the Pinterest CTV Scientific acquisition and what it means for intent-based TV buying, why "performance CTV" is a branded concept and not a real capability, why Google can't reconcile its own platforms, why display advertising destroyed itself through measurement, why agencies can't figure out which team owns new channels, and what actually breaks first when growth outpaces maturity. Plus: hustle culture is dead, founder intuition is bullshit, and the opinion Liz softens in public but holds privately is that advertising has ruined a lot of the internet.