This week we're sitting back down with Sara Douglas — but this time we're talking about her other brand, Cellure. (If you missed our episode on Vitaclean, go listen after this one.)

Sara is one of those rare founders who doesn't build companies for the sake of building — she builds them because she's lived the problem. Her skin journey is the reason Cellure exists, and what she's learned about how skin actually heals (vs. how the skincare industry tells you it heals) is going to change how you think about your routine.

We're getting into why most skincare only addresses surface-level issues, what it actually means to have a damaged skin barrier, and the new category Sara's brand is building: regenerative skincare. Spoiler — it's a completely different approach to anti-aging, inflammation, and skin healing than what's on most shelves right now.

If you've been throwing money at serums, sheet masks, and 12-step routines and your skin is still pissed at you, this episode is going to make a lot of things click.

Here's what we get into:

• Sara's real skin journey and the moment she realized traditional skincare wasn't cutting it
• How Cellure connects to Vitaclean (yes, they go together — and there's a reason)
• Why most skincare only treats the surface — and why that approach will never give you the results you want
• What a damaged skin barrier actually is, the signs you have one, and how to actually fix it
• What "regenerative skincare" means in simple, non-marketing terms
• Cellure's three targeted serums — Peptide Hydro Lift, Volufiline, and Tranexamic Acid — and what each one does
• The biggest skincare mistakes most women are making right now
• Whether you can use these alongside retinol and other actives — and how to layer them correctly

Mentioned in the episode: Use code GUTTALK15 for 15% on amazon and cellure.co website

• Cellure Peptide Hydro Lift Serum
• Cellure Volufiline Serum
• Cellure Tranexamic Acid Serum
• Vitaclean (our previous episode with Sara — a must-listen if you haven't yet)

Where to find Cellure:

• Website: cellure
• Instagram: https://www.instagram.com/cellurelabs/
• Sara's IG: @sarakdouglas

Giveaway alert!!

We're doing a giveaway with Cellure this week — head to our latest IG post for details on how to enter.

Connect with us:

If your skin is officially rethinking its life choices after this one, come tell us in the DMs — we want to hear what you're going to try first. Find us on Instagram @guttalkpodcast.