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The quiet weeks of late fall decide your first quarter. We bring on Janine Hunt, team leader, past association president, and current MLS chair, to show exactly how to turn seasonal goodwill into a steady pipeline without feeling salesy or stretched thin. Think of this as your practical reset: a clear distinction between sphere and pipeline, the messaging each one needs, and a simple cadence you can keep even when life gets loud.

We dig into systems for relationship-based growth, why specificity beats generic marketing, and how to use events for a three-part touch sequence that compounds results. Janine shares how she time-blocks mornings to build and afternoons to manage, plus how to move social media reactions into real conversations that convert.

If you’ve struggled to stay consistent, you’ll get a lightweight tracking approach to measure inputs and outcomes. We talk leverage too, when to bring on a coach, what good coaching looks like, and how accountability transforms team dynamics. Close the year with intention, build your own economy, and step into January with momentum you can feel.

If this episode sparks a plan, share it with a colleague who needs a boost, subscribe for more real estate strategy with heart, and leave a quick review to tell us which lead gen pillar you’ll commit to next.

Janine Hunt is a licensed CA REALTOR® DRE#01909766

Follow Janine in Instagram @ilovemartinis

Declan Spring is a licensed CA REALTOR® DRE#01398898