In today's episode, I chat with Rishabh Gupta, Product Lead at Partao and freelance GTM engineer, about building foundational outbound systems for early-stage startups.

We dive deep into his approach to GTM engineering, exploring how he discovered that email-only campaigns don't work and why multi-channel outreach (email, calls, SMS, WhatsApp) is critical for Fortune 500 targets. Rishabh shares his journey from growth marketer to GTM engineer, explaining how his technical background (biomedical engineer turned software developer) helped him master Clay workflows and API integrations. We discuss the challenges of narrowing target customer personas, the importance of lead scoring with multiple data sources, and why GTM engineering is really just a subset of growth marketing. Rishabh also shares his vision for the future, predicting that GTM will become fully agentic with multiple small agents managed by a master orchestrator.

Enjoy 🙂

(00:00) Introduction to Outbound Wizards
(00:21) What Rishabh Does and Client Types
(00:57) The 30-60-90 Day GTM Process
(01:45) Case Study: Multi-Channel Approach for B2B SaaS
(02:59) Why Email-Only Strategies Fail
(03:48) GCC Setup Service Case Study
(04:26) Rishabh's Journey into GTM Engineering
(06:19) Technical Background and Getting Started
(07:20) GTM Engineering vs Growth Marketing
(07:51) Future of GTM: Agentic Systems
(09:00) Closing and Contact Information

🔗 CONNECT WITH RISHABH

👥 LinkedIn
💻 Website

🔗 CONNECT WITH SAURAV

🎥 YouTube Channel

🐦 X (Twitter)

📸 Instagram

💻 Website

👥 LinkedIn
📧 Email - saurabh@salesrobot.co

🙏 LEAVE A REVIEW
If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :)

👋🏼 GET IN TOUCH
You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.

In today's episode, I talk to Louis Deslus from Era B2B about building full-service outbound systems that achieve exceptional results through natural, human-centered prospection.

We dive deep into his agency's multi-channel approach and explore how they achieved 180 meetings per month with a 7% conversion rate for a client. Louis shares his unique philosophy on creating genuine conversations rather than "selling," explaining why traditional sales principles still outperform AI-generated content. We discuss his journey from black hat SEO and early LinkedIn automation to founding a full-service agency, and explore tactics like industrializing referrals (achieving 90% meeting rates) and leveraging influencer networks. Louis also shares his perspective on the future of prospection, emphasizing that targeting and strategy will become increasingly critical as more companies adopt automation.

Enjoy 🙂

(00:00) Introduction to Outbound Wizards
(00:21) What Era B2B Does and Client Types
(01:51) Approaching New Clients: Product-Market Fit Assessment
(03:46) Creating Discussions vs. Selling
(04:17) Traction Case Study: 180 Meetings per Month
(05:42) Natural Communication vs. AI-Generated Content
(07:24) Industrializing Referrals and Champion Networks
(09:59) Influencer Outbound Strategy
(10:31) Louis's Journey: From Black Hat SEO to Outbound
(13:06) The Importance of Manual Excellence Before Automation
(15:28) Future of Prospection: Targeting and Infrastructure Challenges

🔗 CONNECT WITH LOUIS

👥 LinkedIn
💻 Website

🔗 CONNECT WITH SAURAV

🎥 YouTube Channel

🐦 X (Twitter)

📸 Instagram

💻 Website

👥 LinkedIn
📧 Email - saurabh@salesrobot.co

🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :)

👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.

In today's episode, I chat with Nayab Osaf, a GTM engineer at StackOptimise, about her journey from HR recruiter to outbound expert and how her team achieves remarkable results through high-volume testing and AI-powered personalization.

We dive deep into StackOptimise's aggressive testing methodology, where Nayab launched 13 different campaigns in one day to rapidly discover message-market fit. She shares her philosophy on combining email, LinkedIn, and cold calling into an effective multi-channel strategy, and explains why adaptability is the key skill for succeeding in the rapidly evolving outbound space. Nayab also discusses the future of the industry, including Clay's new AI-powered lead generation feature and what it means for GTM engineers and agencies.

Enjoy 🙂

(00:00) Introduction to Outbound Wizards
(00:21) What StackOptimise Does and Target Clients
(01:27) Most Creative Campaign Story
(04:04) The 13-Campaign Testing Strategy
(07:31) Message-Market Fit Discovery Process
(08:36) Email vs LinkedIn vs Cold Calling
(11:26) Nayab's Journey into GTM Engineering
(14:21) Creative vs Technical Skills in GTM
(15:00) Future of Outbound and Clay's New Features
(17:22) Where to Find Nayab

🔗 CONNECT WITH NAYAB

👥 LinkedIn

🔗 CONNECT WITH SAURAV

🎥 YouTube Channel

🐦 X (Twitter)

📸 Instagram

💻 Website

👥 LinkedIn
📧 Email - saurabh@salesrobot.co

🙏 LEAVE A REVIEW

If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :)

👋🏼 GET IN TOUCH

You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.