Real Talk for Sport Parents Podcast

Hosted by Samantha Livingstone

Episode 6: Navigating the NIL Landscape: Opportunities for All Athletes with Kristi Dosh

In this episode, Samantha sits down with Kristi Dosh, attorney, sports business analyst, and founder of Business of College Sports - to explore the fast-evolving world of Name, Image, and Likeness (NIL). Kristi breaks down what NIL really means for student-athletes and their families, explains how even non-D1 athletes can benefit, and shares practical tips for building a personal brand. Whether you're a parent, coach, or athlete, this episode is your guide to navigating NIL with clarity and strategy.

· [03:45] Kristi defines NIL and dispels early myths

· [06:20] Why NIL isn’t just for elite D1 athletes

· [10:00] The value of niche audiences on social media

· [13:40] How Kristi’s own journey sparked her NIL work

· [16:25] Common NIL misconceptions families should avoid

· [19:10] The importance of athlete storytelling in brand building

· [23:35] Tools and platforms that can help manage NIL deals

· [26:15] What parents should know about contracts and legal language

· [29:45] NIL’s impact on mental health and identity

· [33:10] Kristi’s advice for supporting athletes without adding pressure

Quotes

· “You do not have to be a Division I athlete to have NIL opportunities... It’s not about your stats - it’s about your story.” (06:18)

· “Athletes should be thinking about what they want to be known for—on and off the field.” (13:16)

· “Parents don’t have to be social media experts, but they should help create a healthy structure and boundaries.” (18:03)

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Social Media and Links

· RTSP Instagram

· samanthalivingstone

· kristidosh.com

· @sportsbizmiss on IG

· @SportsBizMiss on X

Resources + Mentions:

• Visit businessofcollegesports.com for more insights and free resources from Kristi.