In this episode, I sit down with Christy Pessemier to talk all things copywriting, marketing, and how the landscape is changing—especially with the rise of AI. Christy brings so much wisdom to the table as we dive into why authenticity in your messaging matters now more than ever. We also chat about the StoryBrand framework and how it helps you clearly identify and speak to the problems your clients are really facing.

Christy shares her journey into the world of copywriting and why creating a great client experience is at the heart of everything she does. She offers some fantastic advice for Loan Officers who want to grow their business without losing that human connection. We also touch on the power of gratitude, the role of positive self-talk, and how both can shape your mindset and success. It’s a thoughtful, practical, and encouraging conversation—I think you’ll really enjoy it!

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Follow Christy Pessemier:

Instagram: @christypessemier

Website: ChristyPessemier.com

Connect with me:

Listen to this Episode: https://loan-officer-team-train.captivate.fm/listen

My Instagram: @itsireneduford

My LinkedIn: Irene Duford

My Email: ireneandkevin@loanteamtraining.com

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CHAPTERS

00:00 Introduction and Background

01:57 The Role of Copywriting in Marketing

04:40 The Importance of Authenticity in Messaging

09:56 Utilizing AI in Copywriting

12:29 Understanding the StoryBrand Framework

17:36 Identifying Client Problems

24:02 The Value of One-on-One Coaching

28:36 The Importance of Sharing Your Expertise

31:15 Christy's Journey into Copywriting

33:41 Unreasonable Hospitality and Client Retention

38:07 Building Healthy Routines for Success

43:09 Mindset and the Power of Gratitude

48:57 Encouragement for Loan Officers