In this episode, Dan Lu talks about the top 5 marketing skills that you can build a career from or learn for your growing your own business.

Marketing is and always will be a necessary field or skill.  As long as there are products and services, there will always be a need for marketing.  

However, it's a broad term and there's a lot that you can do within the marketing world.

Various skills may come easier for you or you may find certain ones to be more enjoyable.  

In this episode, Dan Lu talks about what a value ladder and whether not your business needs one.

Value ladders are your suite of products/services that you offer at various prices.

Listen in as Dan discusses the reason for having or not having a value ladder in your business model.

Click Here for Your Free Marketing ToolKit

In this episode, Dan Lu discusses the problems of charging too little for your online courses. 

He talks about the issues from the course creator standpoint as well as from the student's standpoint.

Dan also dives into the reason that most course creators charge too little and don't get what they deserve.

Click to Get Your Free Marketing ToolKit

In this episode, Dan Lu discusses whether or not you should build out your own sales funnel or if you should hire a funnel builder.

Remember that it's not just the funnel that matters, it's the entire ecosystem of what happens before they see the funnel and then after they see the funnel.

Click to Get Your Free Marketing ToolKit

In this episode, Dan Lu talks about the 3 main components that make up and determine the success of your sales funnels.

Learn why and how to make sure everything works together to maximize your conversion rates and your sales.

If you don't know what a sales funnel is, make sure to listen to the previous episode where I explain sales funnels and share examples to help you better understand how it may be right for your business.

Click Here to Get Your Free Marketing ToolKit

In this episode, Dan Lu explains what a sales funnel is, how and why it's more effective than selling through traditional websites, and whether or not a sales funnel is right for your business.

Dan shares examples of how sales funnels work and help you increase your revenue by strategically offering the right product/services at the right time.

Click Here Get Your Free Marketing ToolKit