Marketing Beyond the Ad with Kelly Morris - Palenske
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Marketing Beyond the Ad with Kelly Morris - Palenske
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This episode of Power Women of the Trades features Kelly Morris-Palenske, who specializes in affiliate marketing and lead generation for the home service industry. Kelly recalls the story of meeting Cassie and Kailee at a Nexstar marketing workshop, where she was instantly struck by their energy and passion for the trades. She shares her personal journey from cashier to marketing executive, arguing that successful marketing requires the drive to connect with people. The conversation stresses that marketing is not just advertising; it is the entire customer journey, from the first call to the technician's handshake, which reinforces the brand. Kelly emphasizes that prioritizing people and employee morale is the true foundation that allows the revenue to follow. Tune in now to hear how to transform your sales strategy by focusing on the total customer experience!