Made to Sell: Million-Dollar Conversations is our weekly show focused on making business scaling easier through real conversations with successful entrepreneurs. In these episodes, you can expect proven strategies from founders who've built thriving, million-dollar companies. Episodes feature hosts Ari and Peter Krzyzek conducting candid interviews with high-growth business leaders, sharing the branding, marketing, and sales strategies that actually work, plus insights from their 15+ years helping over 250 businesses launch and grow successfully.

In today's episode, you'll hear Priya Kumar, CEO and Founder of Sustainable Inc., share her remarkable seven-year journey from independent contractor to boutique supply chain consulting firm. Her story reveals the power of strategic listening to discover your true market fit, how crisis moments become the greatest pivot points for business growth, and why treating suppliers as partners rather than transactions creates the competitive advantage that contracts alone never can.

You'll hear Priya Kumar’s story on:

• How the "everything to everybody" phase helped her discover her three core service offerings

• The Make It Happen course mindset shift that replaced "this is hard" with "I will figure it out"

• Losing almost all clients at year five and the ego-shedding required to rebuild

• Why the COVID supply chain crisis proved "relationship is king" for business resilience

• Daily business development habits that transformed her from waiting for the phone to ring to proactive growth

• Learning from Gen Z students about market trends shaping the next 20 years

• Using AI to cut strategic sourcing time in half while protecting sensitive data

• Why complex SOPs gather dust and simplicity is the key to client adoption

• The "Leave It On The Table" philosophy behind her upcoming book on supplier negotiations

• Practical day-one advice: hire an accountant and lawyer immediately, document everything as IP

Share your biggest scaling challenge and tag @chykalophia for the chance to win a free strategy session with Ari and Peter. Download our Website Conversion Self-Audit Checklist to start auditing your website for conversion gaps.

Follow @made.to.sell Podcast and share your scaling wins using #MillionDollarConversations

Please don't forget to rate, review, and subscribe to Made to Sell: Million-Dollar Conversations on Apple Podcasts, Spotify, or wherever you listen to podcasts!

Ready to implement the strategies you're hearing on the show? Ari and Peter work directly with entrepreneurs and business owners on branding, marketing, creative, and web projects that drive real growth. Whether you need a complete brand overhaul, website optimization, or marketing strategy development, their team brings 15+ years of proven experience to every project. Book a call to discuss your specific needs here.

Mentioned Resources, Links & Tools:

• Sustainable Inc. Website: https://www.sustainablesupplyinc.com

• Priya's Upcoming Book: "Leave It On The Table: A New Way To Negotiate With Suppliers" - A practical guidebook for procurement professionals and category managers

• Make It Happen Course: The mindset program that helped Priya make her first major business pivot (available in Austin)

• Ari & Peter’s Bestselling Book: Made to Sell: Creating Websites that Convert

Stay connected with us Ari and Peter Krzyzek, plus our guest speaker

• Ari Krzyzek on LinkedIn and Instagram @ari.krzyzek

• Peter Krzyzek on LinkedIn

• Priya Kumar on LinkedIn

Made to Sell: Million-Dollar Conversations is our weekly show focused on making business scaling easier through real conversations with successful entrepreneurs. In these episodes, you can expect proven strategies from founders who've built thriving, million-dollar companies. Episodes feature hosts Ari and Peter Krzyzek conducting candid interviews with high-growth business leaders, sharing the branding, marketing, and sales strategies that actually work, plus insights from their 15+ years helping over 250 businesses launch and grow successfully.

In today's episode, you'll hear Melissa Jones, founder and CEO of Arlene Cycle Support, share her incredible journey from diverse life experiences to launching a purpose-driven holistic wellness brand. Her story reveals how seemingly disconnected experiences can weave together into a clear mission, the power of intuitive decision-making when building something unprecedented, and why authentic community building requires constant adaptation to serve what people truly need.

You'll hear Melissa Jones’ story on:

• How 20+ years of diverse experiences led to launching Arlene Cycle Support

• Finding your "deep why" and making the ethical choice to share her solution

• The power of taking "the next right thing" when feeling overwhelmed as a founder

• Building authentic community through responsive feedback loops and constant adaptation

• Heart-centered marketing that prioritizes genuine connection over flashy campaigns

• Why you can't "Band-Aid" business health - the importance of living your values

• Being the face of your brand in early stages and the "mama and the baby" concept

• Focusing on the journey and personal growth rather than just outcomes

Share your biggest scaling challenge and tag @chykalophia for the chance to win a free strategy session with Ari and Peter. Download our Website Conversion Self-Audit Checklist to start auditing your website for conversion gaps.

Follow @made.to.sell Podcast and share your scaling wins using #MillionDollarConversations

Please don't forget to rate, review, and subscribe to Made to Sell: Million-Dollar Conversations on Apple Podcasts, Spotify, or wherever you listen to podcasts!

Ready to implement the strategies you're hearing on the show? Ari and Peter work directly with entrepreneurs and business owners on branding, marketing, creative, and web projects that drive real growth. Whether you need a complete brand overhaul, website optimization, or marketing strategy development, their team brings 15+ years of proven experience to every project. Book a call to discuss your specific needs here.

Mentioned Resources, Links & Tools:

• Melissa Jones’ Website: Arlene Cycle Support, Melissa's holistic wellness brand focused on empowering women to understand their cyclical nature and avoid burnout: https://arlenecyclesupport.com

• Chykalophia: The agency that has partnered with Melissa over two years to bring her vision to life, providing integrated branding, website development, and digital strategy: https://chykalophia.com

• Ari & Peter’s Bestselling Book: Made to Sell: Creating Websites that Convert

Stay connected with us, Ari and Peter Krzyzek, plus our guest speaker

• Ari Krzyzek on LinkedIn and Instagram @ari.krzyzek

• Peter Krzyzek on LinkedIn

• Arlene Cycle Support Instagram @arlene.cycle.support

Made to Sell: Million-Dollar Conversations is our weekly show focused on making business scaling easier through real conversations with successful entrepreneurs. In these episodes, you can expect proven strategies from founders who've built thriving, million-dollar companies. Episodes feature hosts Ari and Peter Krzyzek conducting candid interviews with high-growth business leaders, sharing the branding, marketing, and sales strategies that actually work, plus insights from their 15+ years helping over 250 businesses launch and grow successfully.

In today's episode, you'll hear Chase Pickett, CEO and co-founder of Precision Social, share their unique approach to modern marketing, cutting-edge sales strategies, and entrepreneurial growth that helped them redefine how businesses connect and scale. Their journey reveals how building a business with community at its core, empowering high-performing teams, navigating the constantly shifting sales landscape, and integrating AI can lead to profound success.

You'll hear Chase Pickett discuss:

• Building a business with community at its absolute core.

• The art of empowering high-performing teams.

• Navigating the constantly shifting sales landscape.

• How AI fits into the whole puzzle.

• The most important shifts and surprising ways businesses connect, grow, and stand out today.

Share your biggest scaling challenge and tag @chykalophia for the chance to win a free strategy session with Ari and Peter. Download our Website Conversion Self-Audit Checklist to start auditing your website for conversion gaps.

Follow @made.to.sell Podcast and share your scaling wins using #MillionDollarConversations

Please don't forget to rate, review, and subscribe to Made to Sell: Million-Dollar Conversations on Apple Podcasts, Spotify, or wherever you listen to podcasts!

Ready to implement the strategies you're hearing on the show? Ari and Peter work directly with entrepreneurs and business owners on branding, marketing, creative, and web projects that drive real growth. Whether you need a complete brand overhaul, website optimization, or marketing strategy development, their team brings 15+ years of proven experience to every project. Book a call to discuss your specific needs here.

Mentioned Resources, Links & Tools:

• Claude: This is Chase's preferred AI platform for processing his thoughts1. He records himself speaking, gets the transcript, and uses Claude to analyze, challenge, and expand on his ideas: https://claude.ai

• "Shock and Awe" package: Chase’s gift box strategy is a perfect example of a "shock and awe" package, a concept discussed in The One Page Marketing Plan book by Allan Dib. The concept involves creating a highly memorable and impressive first impression on a target audience.

• EO (Entrepreneurs' Organization): EO was mentioned as a networking group that was instrumental in the early growth of Precision Social through word-of-mouth referrals: https://eonetwork.org

• Ari & Peter’s Book: Made to Sell: Creating Websites that Convert

Stay connected with us Ari and Peter Krzyzek, plus our guest speaker

• Ari Krzyzek on LinkedIn and Instagram @ari.krzyzek
• Peter Krzyzek on LinkedIn
  
• 
  Chase Pickett on LinkedIn and Instagram @chasepickett_