Leadership Team Changes: Growing from $1 to $3 to $10 Million in Annual Revenue
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Leadership Team Changes: Growing from $1 to $3 to $10 Million in Annual Revenue
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In this episode, we kick off our Scaling Series by answering a listener question about when and how the administrative structure of an optometry practice should evolve as revenue grows. We define scaling as revenue growing faster than expenses and explore the common misconception that scaling only means adding associates or locations. We discuss when to introduce fractional financial support, the risks of waiting too long to restructure leadership, and why efficiency often matters more than hitting a specific revenue number. Most importantly, we emphasize that scaling starts with self awareness — understanding our core values, avoiding lifestyle creep, and clarifying whether we want to be the top producer in the exam lane or step into a broader leadership role — because sustainable growth begins with alignment.
Have a question you'd like us to address in a future episode? Submit it here!
Resources
Download the Practice Owner's Financial Toolkit
20/20 Money Ultimate Financial Success Masterclass
OD Mastermind Interest Form
Check out Adam's new book: How to Buy an Optometry Practice
Learn more about Partners in Profit
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