Today marks the final episode of the Lead with Trust podcast in 2023. In this episode, Sue reflects on a year dedicated to empowering women in construction. With over forty years of experience in the field, she shares her unique journey as a woman in a traditionally male-dominated industry, beginning in the early 1980s, a time when career opportunities for women were limited and societal norms were markedly different. Sue recounts the challenges she faced, including the struggle to gain respect and acceptance in construction. Her experiences, from being the only woman in the room to confronting gender biases, reveal some of the significant cultural shifts that have occurred over the decades.

Sue delves into her role in negotiating with unions, highlighting key strategies that helped her succeed in a tough environment. She emphasizes the power of setting the agenda and controlling the narrative, which earned her the nickname "the Snake Lady" for achieving what seemed impossible. By taking a long-term view and focusing on the industry's collective needs, she was able to negotiate agreements beneficial to all parties involved. Sue also underscores the industry's inclusive nature, welcoming all who are willing to work hard, regardless of gender or background. This sentiment is a testament to the progress made over the years.

Join Sue for this fascinating discussion!

If you have any questions or suggestions for Sue, feel free to reach out via email.

Enjoy!

What You’ll Learn in this Show:

• The societal and professional obstacles women face in traditionally male-dominated fields.
• Sue's innovative approach to union negotiations and how setting the agenda can control the outcome.
• How taking a long view in business negotiations and planning can lead to sustainable success.
• The construction industry's evolution towards accepting diverse talents, irrespective of gender or background.
• And so much more...

Resources:

International Partnering Institute

IPI Project Leader Certification

Join the International Partnering Institute

Sue's Email

Today's episode of The Lead With Trust Show marks the conclusion of the Bring Women into Construction series, and this time Sue chats with Emily Cohen, the Executive Vice President of United Contractors, an Association representing hundreds of union-signatory construction firms across California. She is the founder of EHC Content, a communications consulting firm, and a Senate appointee to California’s High-Speed Rail Board of Directors. In the community, Emily serves on the Board of Trustees for the GLIDE Foundation and the Advisory Board for Old Skool Cafe.

During the episode, Sue and Emily discuss the importance of incorporating more storytelling and marketing in the industry to encourage and nurture diversity. 

They look at the culture shift that needs to happen, and the embedded stereotypes that must be challenged, in order to help bring more women into the industry.

They also discuss the reasons why the 'old boys club' is simply no longer viable as a recruiting tool. When the trades neglect to recruit women, they are severely limiting the talent pool. 

Join Sue and Emily for this fascinating discussion.

If you have any questions or suggestions for Sue, feel free to reach out via email. suedyer@sudyco.com

Enjoy!

What You’ll Learn in this Show:

• The 10 biggest lessons learned from the Bring Women into Construction series.
• The importance of bringing your ingenuity to the construction industry.
• The power of mentoring and how it benefits all parts of the industry
• And so much more...

Resources:

Emily's LinkedIn

United Contractors Association

The Trusted Leader Course

Lead with Trust Newsletter

Sue's Email

Have you ever thought about a woman's evolving role in the industry of construction?

Are you curious about how trust, culture, and diversity can reshape this male-dominated sector?

In this inspiring podcast episode, we are going to explore the transformation of the construction industry through the experiences and insights of Sue, a seasoned professional in the construction field. 

Discover how women are making a significant impact, not just in construction but in leadership positions, and how trust plays a pivotal role in this evolution.

Here's a glimpse of what you'll learn in this episode:

-The pivotal role of trust in shaping the construction industry's future.

-Insights into fostering a culture of inclusivity and collaboration.

-The unique perspectives and innovation that women bring to construction.

It's time to embrace new opportunities and narratives women can make in construction.

Enjoy listening!

What You Will Learn In The Show:

• Women’s role in the construction industry: Women are pivotal in revolutionizing the construction industry's culture and practices.
• Trust In Construction: Building trust is paramount for success in construction, both within teams and organizations.
• Importance Of Communication: Effective communication is the cornerstone of a smooth leadership transition within construction companies.
• Pay Equity Issues: Solving pay equity issues requires a comprehensive analysis and strategic action plan.
• Women’s perspectives in construction: Women bring diverse perspectives to construction, driving innovation and creativity.
• Construction Industry Marketing: Marketing the industry and its opportunities is crucial to attracting diverse talent, debunking stereotypes, and showcasing appeal.
• The Value Of Personal Stories: Sharing personal experiences and stories can inspire others to explore construction careers.
• Creating Elevator Pitches: A concise elevator pitch about the industry can ignite interest in potential newcomers.

Resources:

The Trusted Leader Course

Lead with Trust Newsletter

Sue's Email: suedyer@sudyco.com