Managing Partner, Sonia Nagar of SNAK Venture Partners joins host Dana Guthrie to walk through her path from engineering at GM and launching categories at Amazon to founding and selling a startup, then becoming a VC - joining Pritzker Group before co-founding SNAK. They break down how small funds must “play a different game” than mega-funds, why many founders are better off with earlier mid-nine-figure exits, and how domain expertise beats generic AI in today’s market. The conversation also covers imposter syndrome, leadership evolution, building a “mafia” of great people, and why the Midwest is uniquely positioned for industrial marketplaces and vertical AI.
Extended show notes:
01:48 – Sonia’s journey: engineer, founder, operator, Pritzker GP, and now emerging
manager
04:48 – Harvard Business School, discovering finance, and a painful summer at
Goldman Sachs
07:11 – Launching Amazon’s clothing category and why it was a pivotal career decision
09:29 – Founding a mobile shopping startup, raising venture capital, and the early
roller coaster
13:09 – Building a “little black book” of talent that she still taps as an investor
17:07 – Returning to the Midwest, planning a new startup, and falling into venture at
Pritzker
18:21 – Becoming Pritzker’s first female investor and wanting more direct impact
through capital
21:39 – Why Sonia left Pritzker to co-found SNAK Venture Partners with Adam
24:11 – Global bifurcation: $10B+ mega-funds vs. sub-$50M regional funds and the
games they play
28:34 – The Midwest narrative gap and how coastal ecosystems still win the story war
32:26 – VC fund math: check size, ownership targets, and returning the fund
38:46 – Advice for founders and emerging managers: build your “mafia” of good
people
39:57 – The “PayPal mafia” concept and how to recreate that effect over a career