Are you making the most out of your conference experiences? Meet Kelly Sjol, a fractional CMO for B2B tech founders, who shares valuable insights on how to maximize the impact of attending industry events. Kelly discusses the importance of strategic networking, creating compelling value propositions for both referral partners and potential clients, and preparing effectively for conferences. She also emphasizes the need to make it 'stupid easy' for referral partners to recommend you and offers practical tips on how to engage others meaningfully at events. Tune in for actionable strategies to elevate your business development efforts and improve your networking skills.

01:04 Understanding Kelly's Role and Event Preferences

02:33 Importance of Industry Events and Networking

04:58 Preparation for Different Types of Events

05:25 Crafting Value Propositions for Referral Partners

07:30 Making Referrals Easy and Effective

11:02 Conference Preparation Tips

16:23 Effective Networking Questions

19:52 Conclusion and Final Thoughts

Resources:

Connect with Kelly Sjol on LinkedIn

Canva

Connect with the Good Humans Growth Network and learn more about our next event!