Every podcast has a personality — and the format you choose defines it.

In this episode, Donna Kunde (co-founder of IBGR Network, producer of 14 000 podcasts) and Ben Joya (3-time international bestselling author) explore the three most common podcast formats — solo, co-hosted, and interview — so you can decide which one best fits your Influencer Persona.

Episode Summary

Your voice, your audience insight, and your unique offer are what make you worth listening to. But how you deliver that message can change everything. Donna and Ben break down the benefits and pitfalls of each podcast style — solo, co-hosted, and interview — and share how to align your format with your purpose and the transformation you promise each season.

Key Takeaways

🔹 Solo Episodes: The best place to start. Establish authority, build confidence behind the mic, and speak directly to your audience.

• ✅ Great for experts teaching frameworks or thought leadership.

• ⚠️ Challenge: Feeling like you’ll “run out of things to say.”

• 💡 Solution: Follow the show-notes framework from Episode 7 to stay on track.

🔹 Co-Hosted Shows: Two voices, shared energy, and built-in accountability.

• Adds variety, chemistry, and deeper conversation.

• Ideal for complementary experts or business partners.

• Helps maintain consistency — your co-host keeps you showing up.

🔹 Interview Format: Featuring guests multiplies reach and credibility.

• You borrow authority by the company you keep.

• Perfect for networking, lead generation, and community building.

• Watch-outs: manage time, keep focus, and guide your guest back to your promise.

Pro Tip:

You don’t have to choose one format forever. Your show can evolve by season:

🎧 Season 1 → Solo to establish expertise.

🎤 Season 2 → Add a co-host or guest experts to expand reach.

🗣️ Future Seasons → Mix and match based on theme and strategy.

The key is clarity and consistency. Every format should serve your overarching promise — the transformation you deliver to your listeners.

Action Step (13 Minutes)

1️⃣ Listen to three podcasts — one solo, one co-hosted, one interview-based.

2️⃣ Note which style feels most natural and aligned with your message.

3️⃣ Decide the format for your next season and schedule your first recording.

Remember: It’s your podcast, your platform, your voice. You can always adjust as you grow.

Next Steps & Resources

Stay on track with the 13-week roadmap at influencersformula.com.

Need direct guidance? Reach out at IBGR.info for personalized podcast support.

Your podcast is more than content — it’s your product, your positioning, your authority.

In this episode, Donna Kunde (producer of 14 000 podcasts) and Ben Joya (3× international bestselling author) share how to create buzz before launch so you’re not speaking into the void on release day.

Episode Summary

Most podcasters upload quietly and hope someone finds them. Instead, learn how to pre-launch your show like a pro — the same way you’d launch a book or program.

Donna and Ben reveal three simple, proven steps that build awareness, attract early listeners, and position you as someone worth listening to.

Key Insights

🔹 Treat your podcast like an offer — plan and promote it intentionally.

🔹 Start speaking as a host now: “I’m launching a podcast about ___.”

🔹 Share your 13 promises from your roadmap to spark curiosity and trust.

🔹 Ask for feedback as data, not judgment — listen for patterns, not opinions.

🔹 Build your circle of support early — listeners, guests, collaborators, sponsors.

🔹 Momentum creates visibility and confidence before Episode 1 drops.

3 Simple Steps to Pre-Launch Success

1️⃣ Tell People. Share why you’re creating your show and who it serves. Your friends and colleagues want to see you win.

2️⃣ Share Your Promises. Post each episode promise individually or as a series to build anticipation and show what listeners can expect.

3️⃣ Reach Out. Invite guests, partners, and potential sponsors to join your journey. Collaboration creates reach and credibility.

Why It Matters

💡 People follow momentum — talk about your podcast as if it’s already happening.

💡 You train your audience to listen before you publish.

💡 You refine your message now, not ten episodes in.

Action Step (13 Minutes)

✅ Write a one-sentence intro for your podcast (name + who it’s for + result).

✅ Share it with five people today.

✅ Post one promise publicly to build anticipation.

Connect with Donna and Ben

Follow the 13-week roadmap and access resources at influencersformula.com.

For direct support, coaching, or mentorship, reach out anytime through IBGR or the Influencers Formula community.