Be Prepared for Conference Conversations with Kelly Sjol
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Be Prepared for Conference Conversations with Kelly Sjol
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Are you making the most out of your conference experiences? Meet Kelly Sjol, a fractional CMO for B2B tech founders, who shares valuable insights on how to maximize the impact of attending industry events. Kelly discusses the importance of strategic networking, creating compelling value propositions for both referral partners and potential clients, and preparing effectively for conferences. She also emphasizes the need to make it 'stupid easy' for referral partners to recommend you and offers practical tips on how to engage others meaningfully at events. Tune in for actionable strategies to elevate your business development efforts and improve your networking skills.
01:04 Understanding Kelly's Role and Event Preferences
02:33 Importance of Industry Events and Networking
04:58 Preparation for Different Types of Events
05:25 Crafting Value Propositions for Referral Partners
07:30 Making Referrals Easy and Effective
11:02 Conference Preparation Tips
16:23 Effective Networking Questions
19:52 Conclusion and Final Thoughts
Resources:
Connect with Kelly Sjol on LinkedIn
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