Most advisors genuinely want to help. But the industry's compensation structures and "hat switching" can create incentives that unintentionally pull advice away from the client's best interest. In this episode, Adam Koós breaks down the most common red flags that show up in sales-driven advice, especially when fee explanations are vague, product recommendations come too early, or clients feel pressured.

Then, Adam flips the script and outlines what good advice looks like in practice: planning-first discovery, transparent compensation, clear pros and cons, and a relationship that builds client confidence instead of dependence. This is a practical checklist advisors can use to tighten their own process and investors can use to protect themselves.

00:00 Intro: Why this matters, and why bad advice often "sounds good"

01:00 The 4 advisor types: fiduciary vs hybrid vs broker vs insurance agent

04:00 How incentives can influence recommendations (real examples)

06:00 Hidden fees + conflicts: commissions, trails, revenue sharing

11:00 "Part-time fiduciary" problem + why it matters

12:00 How to find fee-only fiduciaries (NAPFA)

13:00 Product-first vs planning-first red flags

15:00 Pressure, urgency, and defensiveness (major warning signs)

16:00 "Confidence welcomes scrutiny" and why good advisors welcome questions

17:00 Transactional vs consultative relationships + review meeting red flags

18:00 What good advice looks like (the green flags)

20:00 Final thoughts: don't panic, just get clarity and ask better questions

💡 If an advisor cannot explain how they're paid in plain English, treat it as a serious warning sign.

💡 Product-first conversations often signal sales. Planning-first conversations start with discovery, tradeoffs, and education.

💡 Confident professionals welcome scrutiny. Pressure, urgency, or discouraging a second opinion is a red flag.

🗣 "If you're confused about fees, that's usually not an accident."

🗣 "Good advisors welcome questions. They don't avoid them."

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Connect with Adam Koós

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