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In this video, you’ll learn the basics of setting up a conversion funnel for tracking key actions on your website or business. We’ll cover why funnel tracking is important and how it helps you understand customer behavior. You’ll also see how each stage of a funnel gives insight into where potential customers drop off. By the end, you’ll have a clear idea of how to monitor your funnel and improve performance over time. This is a beginner-friendly walkthrough designed to help you get started quickly.

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Frequently Asked Questions:

What is a conversion funnel?

A conversion funnel is a step-by-step path that shows how visitors move from interest to taking a desired action, such as making a purchase or signing up.

Why should I track my conversion funnel?

Tracking helps you see where people drop off in the process so you can fix issues and improve overall results.

Do I need special software to set up funnel tracking?

Most analytics tools have funnel tracking features, so you can use whichever one fits your needs.

Can funnel tracking work for both websites and apps?

Yes, the concept applies to both websites and apps, as long as you define the key steps users take.

What’s an example of a funnel step?

Examples include visiting a product page, adding an item to a cart, or completing checkout.

How many steps should I include in a funnel?

It depends on your business, but usually 3–5 key steps is a good starting point.

How long does it take to set up a funnel?

It can take anywhere from a few minutes to a few hours depending on your tool and complexity.