What if the smartest move you could make right now isn't figuring out how to use more AI, but deciding where you draw the line?

I sat down with Samantha Burmeister from Nomad Copy Agency, and we had one of those conversations that doesn't hand you a set of rules. It hands you better questions. Sam is a copywriter who uses AI in her business every single day, but she will not use it to write the copy she delivers to clients. The distinction she makes between those two things is where this episode gets really interesting.

We got into AI disclosure, the values-based decisions behind how you use AI in what you sell, and why being transparent about it might actually be the smartest sales tool you're not using yet. Sam also shared her grandma's microwave story, which is the most perfect analogy for this entire AI moment and I haven't stopped thinking about it.

What you'll learn:

• Why "I don't use AI" isn't actually true for anyone anymore and what that really means for your messaging
• Why your clients deserve to know how AI shows up in what they're buying from you
• How AI disclosure on your sales page can become a trust-building sales tool
• The microwave vs. homemade analogy that reframes the entire AI adoption debate

>>MEET SAM<<

Sam is a sales copywriter and launch strategist. She writes copy for 6 & 7-figure course and program launches. Through her Copy On Demand membership, she works with founders to write copy that sounds like them, but converts better.

>>CONNECT WITH SAM<<

Website: https://nomadcopyagency.com

Instagram & Threads: @nomad.copy

Podcast: Copy And…

Grab Sam's resource:

AI Disclosure Templates — 50+ copy-paste templates for communicating how you use AI across your emails, sales pages, websites, FAQs and policies. Special discount for Entrepreneur School listeners.

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