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In this video, you’ll learn how to convert Return on Ad Spend (ROAS) into your own currency inside Google Ads. Many advertisers see percentages or ratios but aren’t sure how to translate those numbers into actual revenue impact. I’ll walk you through the formula step by step so you can clearly understand how much money each ad dollar is bringing back. By the end, you’ll be able to apply this to any campaign and compare results across accounts or regions. This is a simple but powerful way to connect ROAS directly to your business goals.

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Frequently Asked Questions:

What does ROAS mean in Google Ads?

ROAS stands for Return on Ad Spend, which measures how much revenue you earn for every dollar spent on advertising.

How is ROAS usually calculated?

ROAS is calculated by dividing the total conversion value (revenue) by the total ad spend.

Why should I convert ROAS into my currency?

Converting into your currency makes it easier to see the real-world financial impact of your campaigns and compare them to your business targets.

Is ROAS the same as ROI?

No, ROAS only looks at revenue vs. ad spend, while ROI includes all costs (like overhead, product costs, or employee expenses).

Can I use ROAS to optimize my campaigns?

Yes, you can adjust bids, budgets, or targeting strategies to increase ROAS and focus on the most profitable areas.

Can Google Ads automatically show ROAS in my currency?

Yes, Google Ads will display conversion values in the currency you set for your account, but you need to ensure your conversion tracking is configured properly.