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Frequently Asked Questions:

What is an internal link and why does it matter?

An internal link connects one page on your site to another. It helps Google discover pages, distributes link equity, clarifies topic relationships, and improves user navigation.

How many internal links should a blog post have?

There’s no fixed number. Add as many relevant links as help the reader, with more weight on links near key sections and to priority pages.

What anchor text should I use?

Use short, descriptive anchors that reflect the destination page’s topic. Vary phrasing to avoid repetitive exact-match optimization.

Where are the highest-impact placements?Contextual links in the body and introduction, hub/category pages, breadcrumbs, and “related/next” modules. Keep footer/site-wide links lean to avoid dilution.

How do I measure results?

Track target pages in Search Console for impressions, clicks, and average position; watch crawl stats for improved discovery; and review on-page engagement. Re-crawl key pages after updates to speed recognition.

How often should I audit internal links?Every 3 months, and after big publishing pushes or site changes. Check for orphans, broken/redirecting links, uneven link depth, and weak internal links to priority pages.