In this episode of Let’s Talk Shop, I’m joined by Morena Fiore, the founder and designer-maker behind Kodes, a bold jewellery brand known for statement pieces, Art Deco influences, aromatherapy diffuser jewellery, and her popular glasses chains.

Morena shares her journey of turning a personal story into a thriving brand, how she rebranded with a strong “why,” and how wholesale has helped her grow in ways she never expected. From pitching in person to opticians, to standing out at 100% Optical with a bright and disruptive stand, Morena has taken a less traditional wholesale route and made it her own.

We also talk about how to push past discomfort when selling, managing business growth alongside ADHD, balancing two businesses, and why wholesale can provide both validation and resilience in a changing retail landscape.

If you have ever felt nervous about pitching in person or wondered if wholesale could work for your brand, this conversation is full of practical tips and encouragement.

Time Stamps

00:00 Welcome and Introduction

00:52 Morena’s Journey into Jewelry Making

02:09 The Importance of Personal Expression

04:15 Support and Community for Alopecia

05:31 Diving into Wholesale and Trade Shows

07:52 Overcoming Sales Challenges

11:39 Tips for Successful In-Person Sales

17:57 Staying Motivated and Inspired

18:40 Exciting Wholesale Opportunities

19:08 Turning Competitiveness into a Game

19:42 Mapping Success and Motivation

20:17 The Importance of Follow-Ups

22:11 Managing ADHD in Business

24:23 Balancing Two Businesses

26:37 Wholesale Growth and Challenges

33:09 Proudest Wholesale Moments

37:02 Where to Find Us

Connect with Morena

Website: kodes.me.uk

Faire direct link: https://faire.com/direct/kodes?utm_source=widgetv2&widgetToken=bw_fj8t66jzfw

Instagram: @kodes_accessories

Website and SEO services: morenafiore.com

Resources mentioned

Sales Growth Lab: smallbusinesscollaborative.co.uk/sales-growth-lab

Elevate Your First Trade Show: smallbusinesscollaborative.co.uk/elevate-your-first-trade-show

Free Resource for Listeners

Want to send stronger, more confident wholesale emails?

Download my Email Pitch Checklist: smallbusinesscollaborative.myflodesk.com/checklist

Connect with me

Website: smallbusinesscollaborative.co.uk

Instagram: @small_business_collaborative

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