Hack the System: How MedReveal Is Cracking the Healthcare Price Transparency Code
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Hack the System: How MedReveal Is Cracking the Healthcare Price Transparency Code
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🎯 Why Listen
What if patients and doctors could finally see behind the curtain of healthcare pricing? In this episode, Dutch Rojas speaks with the founders of MedReveal—three brilliant student entrepreneurs solving one of the most frustrating problems in medicine: price transparency. Discover how they’re empowering independent practices, fighting for fair negotiations, and wrangling absurdly massive data files to bring pricing power back where it belongs.
👥 Host
Dutch Rojas – Founder, Rojas Media and Bliksem Health
👥 Guests
- Seyun Jeong – Tech lead and co-founder, MedReveal
- Claire Elah Doua – Healthcare strategist and co-founder, MedReveal
- Tarun Sai Janapati – Data analytics lead and co-founder, MedReveal
📌 Episode Overview
In a wide-ranging and inspiring conversation, Dutch sits down with the MedReveal team to discuss their path from student incubator to venture-backed startup. The team explains how current pricing data—while technically “public”—is effectively unusable due to massive file sizes, messy formats, and obfuscation. Learn how they’re decoding it all to provide real benchmarking tools to help independent practices negotiate fair contracts and stay alive in an increasingly consolidated market.
💬 Notable Quotes
“It’s not just that patients can’t see prices—it’s that doctors can’t either. We’re fixing that.” – Claire Elah Doua“These files are hundreds of gigabytes. It’s like they don’t want you to find the data.” – Tarun Sai Janapati“We’re building leverage for private practices to renegotiate and survive.” – Seyun Jeong📚 What You’ll Learn
- Why price transparency is broken in practice, even if it’s law on paper
- How MedReveal extracts, cleans, and makes sense of gigabyte-scale insurer data
- Why independent doctors are disadvantaged in contract negotiations—and how this startup helps
- The staggering technical challenges behind accessing and cleaning pricing data
- How foreign-born founders bring a unique urgency to solving U.S. healthcare problems
- How MedReveal is already generating revenue and scaling across the country
⏱ The Episode (Timestamps)
00:00 – Tarun’s data nightmare: why pricing files are practically unusable
02:30 – Meet the MedReveal team and their SLU origins
04:30 – Claire’s global health journey from Cameroon to Philadelphia
08:00 – Why price transparency matters for both patients and providers
12:00 – How providers can use MedReveal’s data to renegotiate contracts
17:00 – Tech stack and startup challenges: from zombie rows to insights
21:30 – Real use cases: Orthopedic groups, benchmarking, and the business model
28:00 – Group leverage: when do independent docs gain contracting power?
34:00 – Startup goals by December: customers, outcomes, education
38:00 – Dutch on pricing as the foundation of real reform