If you thought the Biz-Souls Podcast was just about deep business insights and the occasional philosophical mic drop, think again. This episode takes a hard left turn into barrels, booze, and beautifully crooked labels at the one and only Hollywood Distillery.

Welcome to Biz-Souls’ educational buzz tour! Where Rona and Jeffrey (your behind the scenes camera guy) roll up like serious business journalists on a Seinfeld Episode.

They start with ‘the barrel’. The “we’re-never-opening-this-because-it’s-our-firstborn” barrel. Because nothing says smart business strategy like, “We’ll never monetize this asset… but wow, it looks great on the wall.”

Somewhere between organic date farms and award-winning vodka, the team uncovers a powerful business lesson:

Step 1: Take dates

Step 2: Turn them into syrup

Step 3: Ferment, distill, win double gold

Step 4: Casually say “anyone can do it”

Then casually build a custom 1,000-gallon copper still that takes two years and probably a small emotional support group and a bitcoin account to complete.

Let’s be clear—this is a highly technical tour.

• You’ll learn about:

• “The big ball thing”

• “The giant cooker situation”

• And everyone’s favorite: “those window tray things where the vodka goes up… and then down… and then up again”

MIT, please update your curriculum immediately.

We’re talking Double Gold at the San Francisco World Spirits Competition. Not one gold. Not “participation bronze.” Double Gold, because Single Gold is for Quitters.

At some point, things get legitimately impressive. We’re just not sure when that occurs.

Our dynamic duo has maybe met it’s match, because who asks, “What if… we just put the labels on crooked?” Not by accident. On purpose. And then does it.

Truth is, when your product is sitting behind a bar, competing for attention…Why be perfect when you can be perfectly off? That’s branding with a cocktail in hand.

So, join the Hollywood Distillery tour with Biz-Souls for the insight, then stay for the rye bourbon smash.

Then follow, subscribe, and share the spirits of the Biz-Souls Podcast with all your contacts.

And remember, the Biz-Souls Podcast is never distilled or filled, so it can never be legally taxed.

This episode was recorded live at Hollywood Distillery (yes, across from a cemetery—because branding matters), this is entrepreneurship with a pulse… and also without one, depending on the building’s earlier tenants.

More Biz-Souls Episodes Worth Your Time (and Possibly Your Sanity):

Episode 139: Play for Better Living!

• Spotify: https://open.spotify.com/episode/5EOyx44QYvEkrzE6Fg6fA8

• YouTube: https://www.youtube.com/watch?v=EdUd8cU1JXg

Episode 137: Just Say No! Maybe.

• Spotify: https://open.spotify.com/episode/5O9pVnMLtrVRHfSrkE3dZn

• YouTube: https://www.youtube.com/watch?v=G0ffpbkA2n8

Episode 136: Mature Gnome with Ego

• Spotify: https://open.spotify.com/episode/4SrTBRzWZ9MbhycJw5Nkwv

• YouTube: https://www.youtube.com/watch?v=Sl6sKzNUWTo

Episode 127: Tickled About Piccles! with Chris Bent

• Spotify: https://open.spotify.com/episode/1m0lrAjU0EoA0YpWqq9n9K

• YouTube: https://www.youtube.com/watch?v=HQNREqXwV8k

Episode 125: How to Retrain Your Brain with Kelley Raleigh

• Spotify: https://open.spotify.com/episode/6Sl8zVZB6Jx5DMHg8lN9aH

• YouTube: https://www.youtube.com/watch?v=PA4P9HvbKVI